Finish on Empty free essay sample

Finish on void: persuasive words utilized by my crosscountry mentor my first year of high school.These words clicked with me so promptly, as it consummately incorporated a mentality I was rapidly figuring out how to live by.To me, those words implied start solid, burrow profound, and give all that I have to the race.This demeanor had just begun to resemble with my scholastic life because of the disappointment that was new at the forefront of my thoughts. â€Å"Me, customary classes?† was my reaction after Immaculata La Salle’s green beans instructor called about my low selection test scores preceding beginning high school.At that second, I felt my certainty decline, mediocre compared to my friends, caught off guard for what is to come, and vanquished. Behind me were long stretches of straight A’s and commendable achievements at a â€Å"A† appraised open center school, and what laid ahead was muddled at my new private secondary school. The low score on the selection test caused me to understand the information and accomplishments I amassed throughout the years were lacking. We will compose a custom article test on Finish on Empty or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Despite grants gladly showed on my dividers displaying scholarly and extracurricular accomplishments, I basically fell inside the normal; it was an intense reality to accept.Until that point in time, I trusted I surpassed all limits known to me.It was a reminder, a pivotal occasion recommending that adjustment in this new testing condition was required. The initial step was to escape my solace zone.I was utilized to the everyday practice: go to classes, retain, and pro the test.Evidently, that would not be the methodology to prevail in high school.I figured out how to think fundamentally, innovatively, and dig further than requested.Taking thorough notes, placing things into setting and scrutinizing my comprehension turned into the new norm.Outside assets, for example, recordings and practice issues on the web gave support. I understood certain courses would not come as simple for me to succeed, and working more earnestly than my companions was fundamental. Surrendering extracurricular exercises was not an option.I needed to adjust understudy committee, crosscountry, and being secretary for a club, which attempts to help the offspring of transient workers.Those penances, made me need to challenge myself more since I love the sentiment of accomplishment.Whenever a course was undemanding, I promptly mentioned to be exchanged into further developed educational plan. Testing myself presented me to extra open doors as opposed to making due with what is before me and shutting ways to my development. It isn't our capacity however our decisions that characterize our future and what we can accomplish.A man with a prosthetic leg has a similar capacity as I do to run a long distance race and finish as one of the finalists.It is his decision to get up tomorrow and assault his goal.He will transform question into certainty, difficult work into execution, and mishaps into the unstoppable.This attitude takes into account boundless achievement.I am sure and prepared for the new excursion to start. This disappointment made my propensities to beat the following test. These propensities incorporate the certainty to figure out how to prevail at the most significant level since I prepared for the race, and it has simply begun.As my crosscountry mentor imparted, â€Å"finish on empty†.

Race and My Community an Example of the Topic Psychology Essays by

Race and My Community A great many people pull their qualities and the manner in which they see life from the network in which they live. They can move or remain in their locale, yet they will have their locale consumed into their spirits. A people group resembles a family and it is the one spot where individuals can feel comfortable. As indicated by Robert Frost, Home is the place when you need to go there they need to take you in (Frost) It is the place they truly need to be acknowledged. The spinal string is the center point of the sensory system of a human and when it is cut off ones life is radically modified or even finished. A people group assumes a similar job as a spinal rope for qualities and perspectives for an individual. At the point when the network is cut off from one of its residents, it likewise definitely adjusts a people life. Race is a component that can bring a gathering of individuals together with the goal that they can make a network. I consider myself to be a tree with the individ uals of my locale as the roots that keep me safely grounded and give my enthusiastic sustenance. That has been my involvement in race and my locale. Need exposition test on Race and My Community theme? We will compose a custom exposition test explicitly for you Continue Networks are neighborhoods of individuals that are affectionate and share numerous things practically speaking. They are little enough that the individuals who live there are generally generalized somehow. Chinatown in New York has the generalization of being where vacationer go to get deals and knock off products, Harlem is viewed as a hazardous network where numerous African Americans and Hispanic individuals dwell. Little Italy is known for the mafia. The Hamptons is where exceptionally instructed affluent individuals dwell and the residents of that network are thought to have immaculate lives. These are only a couple of instances of notable networks and their generalizations. I have even needed to manage the generalizations of my minority network. Individuals make networks since they need a feeling of having a place. Ordinarily they are made due to segregation, for example, a little country network and different occasions it is on the grounds that it is a rural development. In any case, even in an enormous city, individuals will isolate themselves into numerous littler networks that meet up as the entire city. A people group is truly similar to a more distant family. At the point when I take a gander at the photos of the numerous ages of relatives that my grandma gladly shows, she never neglects to call attention to the similitudes among them and me. At the point when I take a gander at the individuals from my locale, I likewise observe similitudes. Race resembles blood that ties family members. Race ties networks. So for what reason would society together and structure networks? One explanation they do this is for confidence. Race can really assume a critical job in joining networks that are battling against destitution, prejudice, and deficient administrations (McDowell, 2004). Race has joined my neighborhood on account of a feeling of personality. At the point when individuals are around other people who share huge numbers of similar qualities, it makes a feeling of having a place. There is power in numbers and in this manner, a positive confidence is made. It is simply after an individual has a feeling of self, that he/she can start to acknowledge other people who are extraordinary. When I found out about the qualities and customs of my race and culture, I could then glance at others and comprehend that they likewise had attributes and conventions. On the off chance that I had been singled out as various without the information on my race, I realize that I would have felt as though my ways weren't right. I would have likewise gotten tied up with the generalizations that others have about my race. I realized that I was not a solitary individual, yet a piece of a gathering who was much the same as me. Along these lines, I don't feel diverse regardless of where I go. The people group additionally is significant in light of its job in meeting the social needs of individuals, particularly the requirements for aggregate contribution and social meaning of self. Actually, oneself, a most significant social nature of the individual, is grounded in contacts and associations in regular day to day existence, principally in the neighborhood society. The journey for the network, hence, is a focal topic in mankind's history, over a wide span of time. (Wilkinson) A people group is likewise a position of pride. At the point when an individual is totally acknowledged and can relate to the individuals from a network, he/she will hold an uncommon inclination for the network. At the point when an individual feels associated, he/she will think about the picture of his/her locale. Individuals will need it to look great truly just as look great socially to the remainder of the city. They will want to arrange and help each other in the midst of hardship and celebrate when times are acceptable. I realize that on the off chance that I accomplish in my scholarly profession there is an entire network of individuals who are prepared to cheer with me. I will fill in as hard as Possible to shield from allowing my locale to community. I do this since they all contributed to who I am, and on the off chance that I fall flat, it implies that they didn't carry out their responsibility well. That feeling of pride that I believe I bring to my race and my locale is sufficient to urge me to consistently prevail throughout everyday life. Numerous people lately feel that they have no spot on the planet. The web has made individuals consider the to be as their locale and as a method of meeting others rather than really going outside of their structure and interfacing with those in their own locale. They have additionally permitted the TVs in their homes to supplant the meeting with individuals of their own race. The ladies of my race would visit on the stoops and watch out for every others youngsters. There was a feeling of kinship that is crucial to grown-ups just as youngsters. Racial personality is a sorting out resource, a methods for building a feeling of intensity, and a basic piece of multiracial work. Understanding one's own social qualities can be a state of flight for understanding that states of cultural uniqueness are imparted to other people (McDowell). While there are sure focuses about racial networks, there are likewise negative focuses. One would be monetary status of the residents of a network and furthermore the measure of expense dollars that are spent. Numerous people group that are not racially differing, particularly on the off chance that they are minorities, come up short on the assets to improve their neighborhoods. A significant number of the residents don't claim the property where they live. Their landowners, who don't live in the area, don't feel that fixing the issues of their property is a need. Consequently, the occupants free their feeling of pride and don't have the cash to fix the issues themselves. Due to the absence of assessment dollars, there is almost no cash to give chances to the young people of the network. It at that point turns into an endless loop to continually be poor. The young likewise have almost no assets to engage themselves and that can prompt the contribution in crime as an approach to brin g in cash and to occupy their time. They imagine dark children hanging out, impacting their vehicle sound systems, and probably selling split (Mountain, 1995) Despite the fact that the individuals from a network will share numerous attributes, individuals despite everything need to intently make preparations for generalizations. Generalizations can be hazardous and lead to negative circumstances. Ordinarily law authorization will become tied up with the negative generalizations of a network since it is predominately one race. In my locale, law authorization is frequently absent. It is that way in light of the fact that their pay rates are not predominately paid by the individuals of minority networks and on the grounds that they have been molded to the generalizations. They imagine dark children hanging out, impacting their vehicle sound systems, and apparently selling split (Mountain, 1995). They dread for their own lives and they likewise accept that the network is that way since they need to live like that. There are packs, weapons, drive by shootings, and medications in these networks, however it is basically in light of the fact that law requirement are just in the network when they are called to a wrongdoing scene. On the off chance that there were there all the time, these networks would not be a hotbed of wrongdoing. Numerous minority networks have been taken over by packs as of late. Commonly this is additionally a direct result of the absence of law authorization in the racial network. As the crime percentage increases, youth feel that they can accomplish a feeling of insurance from turning into a posse part. When they understand what they have done, it is progressively hazardous for them to stop the posse. There are the individuals who leave a posse, yet most have not way out of the network, in this manner, in the event that they attempt to leave the pack, they can't get away from the individuals from the group. Another issue with minority networks is that numerous individuals who get training and are then outfitted with information and budgetary security, leave the minority network for the bigger different neighborhood. At the point when they leave the minority networks, they expel the constructive good examples that the more youthful individuals of the network frantically need. I was amazingly lucky that there were a couple of instructed individuals from my locale who chose to remain and be a valuable good example. They were consistently a hotspot for support and engaged the adolescent that there was an opportunity. On the off chance that they could get effective, so would we be able to. They were a colossal asset of data on the best way to acquire grants and different assets that helped me and the other youth to get accomplishment in our lives. They were additionally a steady update that we could be glad for our locale and the individuals it delivered and it gave us trust that one day we would be among those names that others referenced proudly. The last issue is that the individuals who leave their networks since they believe they have transcended it, not just loot the network that made them what their identity is, however they ransack their offspring of the advantages of the minority network. I have known beloved companions whose guardians left my locale after they got fruitful, and they didn't have

Multiple Regression Analysis Statistics Project Example | Topics and Well Written Essays - 750 words

Different Regression Analysis - Statistics Project Example Governments’ center around improving work power and imports are suggested for monetary development. Monetary development is a significant factor to governments, whose duties incorporate benefiting assets for open utilities and guaranteeing great expectations for everyday comforts that are subject to financial prosperity. Governments likewise have the obligation of guaranteeing great macroeconomic condition for monetary intensity in the worldwide extension. GDP is one of the pointers of financial development and its worth can be utilized to comprehend components to monetary development and to educate macroeconomic strategies in a nation. This report examinations elements to monetary development with the point of recognizing critical components. Human capital is one of the elements that have been related with monetary development and as per Somashekar (N.d.), is legitimately corresponding to development. Universal exchange and remote direct venture inflow have additionally been related with consequences for a country’s financial development. Outside direct ventures have broadened circuitous and constructive outcomes on financial development. Imports and fares have additionally been related with monetary turn of events and the elements have beet associated with remote direct speculation streams (OECD, 2002). This paper research connections between GDP and work rate, as a marker of human capital, outside direct speculations, import, and fare. The accompanying speculation is tried. A study configuration is utilized in the investigation with dependence on auxiliary information. The Central Intelligence Agency library is utilized as the wellspring of information. Separated irregular inspecting is utilized to choose nations, the exploration members, and individual information distinguished. Four nations are chosen from Europe, Africa, America, and Asia. Spellbinding measurements and relapse examination are utilized to dissect the information. Every one of the factors has exclusive requirement deviations and this recommend potential varieties across other

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Jane Austen s Pride And Prejudice - 2530 Words

Just as one cannot love anyone else until they love themselves, one cannot be true to anyone else until they are true to themselves. The novel Pride and Prejudice illustrates a powerful message of being true to oneself through the powers of the author s own outlook. As an opinionated women of her time, Jane Austen voiced her views through her own writing. Even though the objective of the book was to entertain readers, Austen never failed to wittily use plot and characters to express her own stance. Her distinctive own style of writing has left future generations something to scrutinize over. In the play, â€Å"Hamlet†, Shakespeare wrote â€Å"to thine own self be true,/And it must follow, as the night the day,/Thou canst not then be false to any†¦show more content†¦The path to finding oneself relies on the on being true to oneself. Many cruise by life following societal standards without questioning oneself. This allows one to be average and normal. While many are afraid of being an outcast, some are willing to take the risks and challenge society; in Pride and Prejudice, Elizabeth and Mr. Darcy show examples of defying the standards of society to fight for their own beliefs. During the beginning of the novel, the Bingley sisters criticize Elizabeth for walking in the rain to see her sick sister, Jane. One of the sisters exclaim, â€Å" To walk three miles, or four miles, or five miles, or whatever it is, above her ankles in dirt, and alone, quite alone! † (8.10). For them as â€Å"very fine ladies† (4.11), it was considered inappropriate for a lady to walk alone in mud although it was for the sake of her sister. However, Elizabeth allowed herself to be the subject of judgments if it meant helping her family. Later in the book, she makes another decision that is frowned upon by people around her. She rejects Mr. Collins who is a cousin of her father. A sole objective for a women in the eighteenth century was to get married t o a respectable man. Elizabeth, despite a good marriage opportunity, rejects Mr. Collins. She believes that marriage without love is doomed to misery. Through Elizabeth, Austen successfully conveys feminine individuality. Austen deliberately

The Puritans and their Search for Religious Freedom

Throughout the colonization of America, many different religions and groups found a home in the New World. One of these religions was the Puritans. More commonly known as the pilgrims, the Puritans are a group of very strict, religious persons. Puritans were English Protestants who believed the Reformation did not rid the church of Catholic influences enough (â€Å"Puritans† Robinson). The Puritans first came to America due to Mary I, who was attempting to re-establish Catholicism in England. This led to the prosecution of the Puritans and Christians. While some Puritans took their chances and stayed in England, and others went to the Continent, the more famous group ventured to the colonies. They first stopped in Holland, but found they couldn’t settle well there. So the Puritans decided to travel onto America. After their charter was approved by the English, the Puritans set sail. In 1620, The Pilgrims settled in Massachusetts(â€Å"Colonists and Immigrants: 1600-1 700†, Wepman). During their journey to the New World, the Puritans had to endure many hardships. The journey, which was three thousand miles long, was rough. One of their two ships had to turn back, losing their supplies along with it. However, their first winter in the new colony was no better. Their journey had left the Puritans ill-equipped and unprepared for the oncoming winter. Out of the first one hundred and two settlers, only half survived the first winter. Out of eighteen women, fourteen had died, leadingShow MoreRelatedThe Reformation Of The England979 Words   |  4 Pagesand began voyages in search of new land. Once England came upon the new land, they realized useful resources such as lumber, spices and other goods were in abundance. Settlements began to surface, creating several colonies that were categorized as northern, middle, and southern colonies. 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The discovery of the New World also led to the discovery of the American Dream which became defined by the colonial Americans and generations to come as a second chance for economic opportunity and religious freedom. The first colonists to arrive in America established Jamestown, Virginia and sought new economic opportunities away from Europe. After the Spanish discovered the West Indies and the rich mines they held, young English men also sought theseRead MoreEssay about Early American Literature1044 Words   |  5 PagesEarly American Literature (1620-1820) In the first half of the 17th century the New World found two groups of people colonizing. The first group, the Puritans, had left England after years of exile due to their lack of faith in the Church of England. With the reading and understanding of the Bible almost completely laid in the hands of the preacher, the congregation was forced to believe all the words that the preacher said. 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These early colonist yearned for a domicile were they could indulge in religious freedom, a heavy contrast to the strict religious persecution they experienced in their native countries. Aspirations such as these hold the initial sentence in the statement: â€Å"The New England colonies were founded upon the promise of religious freedomRead MoreEssay on GKE Task 3 Themes In US And World History A789 Words   |  4 PagesA. Colonialism in North America England’s desire for economic gain and religious freedom sparked the beginning of their interest in colonialism in America (Gouch, LeGuin, Walton, 1998). While some settlers came to America in search of gold or other riches, the Puritans that settled the Massachusetts Bay Colony came to escape religious persecution and have freedom to worship as they desired. In 1630, over a thousand Puritans arrived, being led by a lawyer named John Winthrop. All English settlersRead MoreThe Evolution of American Self Essays870 Words   |  4 PagesAmerican Self is the common character and values of American people which evolved depending on governmental philosophy, religious belief, and economical aspiration from beginning of its formation to the present. Any of the change in the above factors would contribute to the evolution of the American Self. Over time, the American Self changed from communalism, whole hearted religious faith, and interest in material goods to individualism, self i nterests, and greed. The American Self depended on theRead MoreWe All Have the Opportunity to Achieve the American Dream Essay591 Words   |  3 PagesDictionary as A good position, chance or prospect for achievement; which is easily connected to the idea of The American Dream. After all, isnt America known as The land of opportunity;? Most people came to America, and still come for that matter, in search of a better life through hard work and dedication to their cause. In Chinamans Chance: Reflections on the American Dream; by Eric Liu, it is stated that ...it (the American Dream) does demand the opportunity to achieve progress-and values theRead MoreWinthrop s First Governor Of The Massachusetts Bay Colony1142 Words   |  5 Pagesman who became the first governor of the Massachusetts Bay Colony. John Winthrop was a visionary utopian who saw fault in the English religious society. Winthrop called England, â€Å"Morally corrupt and over burdened with people,† however; Winthrop sought new land f or his children and Christian followers. In 1630 John Winthrop began his â€Å"exodus with 900 migrants in search of a new land†. Winthrop envisioned a new colony that would reform the Christian society that he knew of in England. This Christian

Effects of marijuana Essay Example For Students

Effects of marijuana Essay Essay Question: Outline the use of marijuana and identify the acute and chronic harmful biological and psychological effects of marijuana on individuals. The use of marijuana is widespread by all classes, races, and cultures. Marijuana has been used for a multitude of purposes over thousands of years, and is still, today, is being used for many of the same purposes. (Hawks 1982) It is some of the possible outcomes of the usage of marijuana, and a brief history of marijuana that will be discussed in this paper. The outcomes associated with the use and abuse of marijuana is the major focus of this paper, and will be discussed and will be divided up in two groups. These groups include Medicinal/therapeutic users, and recreational users. Recreational users will then be divided into 2 groups; acute (experimental) users, and chronic (habitual) users. The topic of marijuana use is very broad and has an intricate effect on society as a whole, however, for the purpose of this paper, the literature review is based on a very narrow fraction of the topic of marijuana, namely, the harmful biological and psychological effects of the drug. Marijuana is a naturally occurring plant with several species. Cannabis indica and cannabis sativa are the two most common types of marijuana in the developed world. These two species can be prepared for the use of people in a number of ways. The plant may be dried and used for intoxication, or as resin can be collected from the plant by compressing the plant into a brick. Also by drying the plant and boiling it in alcohol and filtering the matter to make hash oil is a way of preparing the plant for human consumption. The potency of the marijuana substances depends on the climatic conditions, soil nutrients of the environment in which the plant is grown (Listin 1998)(Marijuana can be administered in many ways (Hawks 1982). These ways include inhaling the fumes by smoking the plant, or by eating the plant baked into biscuits. The levels of Delta-9-tetrahydrocannabinol (THC), the active chemical in marijuana consumed from the different methods of administering varies, and hence, so doe s the effect of the administered amount. THC is lipid soluble and is stored readily in fatty tissues in the body. As a consequence, traces of THC can be detected in the urine up to 2 3 months after marijuana use. The reason for the extended period of time that THC stays in the body is that unlike alcohol, which is excreted through the kidneys, THC very slowly seeps out of the fat cells. Therefore, a trace of THC in the urine of a person is not necessarily an indication of recent marijuana use (Hall, Solowij and Lemon 1994). Medical/therapeutic use of marijuana is largely concealed because of the known fact that marijuana is an illegal drug in Australia and most countries. However, history shows that marijuana has been used for medicinal purposes for over 3000 years. Medical uses of marijuana include pain management, as an antispasmoic, as an antimeric and for constipation, and epilepsy. (Mathre 1997)The recreational use of marijuana is one area where harmful biological and psychological effects occur. Recreational can be divided into the 2 above-mentioned groups; experimental and habitual. According to the National Drug Strategy (1994) experimental use of marijuana is statistically the most prevalent in Australia, with an estimate of 80% of marijuana users being experimental users. Regular users of marijuana are those who use marijuana on a weekly basis, the prevalence of regular users is 15% of users in Australia. Chronic habitual users are those users who have used marijuana on a daily basis for a num ber of years. Prevalence of habitual users is 5% of the total amount of marijuana smokers in Australia. The main focus of this paper is on the 2 last mentioned groups classified as chronic users. .u6f054b6a322624de6c0cd1966338e962 , .u6f054b6a322624de6c0cd1966338e962 .postImageUrl , .u6f054b6a322624de6c0cd1966338e962 .centered-text-area { min-height: 80px; position: relative; } .u6f054b6a322624de6c0cd1966338e962 , .u6f054b6a322624de6c0cd1966338e962:hover , .u6f054b6a322624de6c0cd1966338e962:visited , .u6f054b6a322624de6c0cd1966338e962:active { border:0!important; } .u6f054b6a322624de6c0cd1966338e962 .clearfix:after { content: ""; display: table; clear: both; } .u6f054b6a322624de6c0cd1966338e962 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6f054b6a322624de6c0cd1966338e962:active , .u6f054b6a322624de6c0cd1966338e962:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6f054b6a322624de6c0cd1966338e962 .centered-text-area { width: 100%; position: relative ; } .u6f054b6a322624de6c0cd1966338e962 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6f054b6a322624de6c0cd1966338e962 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6f054b6a322624de6c0cd1966338e962 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6f054b6a322624de6c0cd1966338e962:hover .ctaButton { background-color: #34495E!important; } .u6f054b6a322624de6c0cd1966338e962 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6f054b6a322624de6c0cd1966338e962 .u6f054b6a322624de6c0cd1966338e962-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6f054b6a322624de6c0cd1966338e962:after { content: ""; display: block; clear: both; } READ: Hume Essay SummaryThe effect of marijuana is varied from individual to individual. This is because of the variables in route of administration, the mood of the user, the environment in which marijuana is smoked, the amount smoked, the bodys ability to absorb, previous use, and the potency of the drug (U. S. Department of Health and Human Services 1995). The human body has

Butlers Chocolate Company Essay Example

Butlers Chocolate Company Paper Butlers Chocolates was established in 1932 by Mrs Bailey Butler. In 1959 the company was purchased and has been owned by Mr. Seamus Sorensen since that time. The Butlers Irish Chocolates brand was born in 1984. It was named in memory of Ms Marion Bailey Butler. Butlers Chocolates is located is Clonshaugh, Dublin 17 since 2003. It is a private manufacturing limited company. The company is the leading luxury chocolate producer in Ireland and operates from a custom built production facility in North Dublin. The starting point was, when in 1932, Mrs. Bailey-Butler began to produce a range of handmade chocolates from her house in Dublins Fitzwilliam Square. The company produces a wide range of delicious confectionery products including chocolate assortments such as truffles, fudge, toffee, chocolate bars and seasonal novelties. In November 1998 the first Butlers Chocolate Cafe opened its doors on Wicklow St, Dublin. Since then, thousands of customers have visited the shops. In addition to a relaxing cafe ambience, Butlers Chocolate Cafes also offer a top quality retail outlet. This unique combination is now very successful. It is a unique concept that has become hugely popular with tourists and locals alike. Butlers have also introduced many other innovations including: We will write a custom essay sample on Butlers Chocolate Company specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Butlers Chocolate Company specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Butlers Chocolate Company specifically for you FOR ONLY $16.38 $13.9/page Hire Writer * mail order gifts * internet marketing * club membership * discount schemes. Nowadays Butlers Chocolate Cafe has a big market. In 1998 due to new website www.butlerschocolates.com went live, fourteen Butlers Chocolate Cafes have opened, including 2 franchises in New Zealand. Retail shops have already opened up all over Ireland. The company has created a very successful concept Butlers Chocolate Cafes of which there are now 8. There is a flagship cafe at Dublin Airport and another one at Dundrum Town Centre. The most recent cafe opening has been in Oliver Plunkett Street in Cork last December. Butlers have also expanded into the U.K market and their chocolates are now widely available in most major airports throughout the UK and at Waitrose stores. From 2006 to the present day Butlers have developed new products, launching their first organic chocolate range, dark chocolate selection, 200g Chocolate cube range, Butlers Chocolate Cafe ice cream as well as Take Home Ice Cream amongst others. Also in collaboration, Butlers Chocolates launched a range of chocolates with Irish Fashion designer, Orla Kiely.1 The Cafes are a unique concept and offer the consumer the ultimate chocolate treat. This treat is delivered by way of chocolate drinks, chocolate cakes and pastries and hot beverages, including the award winning Butlers Hot Chocolate. Their Hot chocolate Sauce has won a gold medal at the London Great Taste Awards. The company has won a number of awards in recent years including the Bord Bia Brand Marketing Award and the Crest Retail Excellence Award for Butlers Chocolate Cafe, Henry Street. What make Butlers chocolates so different is the combination of the finest chocolate with fresh Irish cream, butter, eggs and secret recipes. Butlers Irish Handmade Chocolates are still located in Dublin and Mrs. Bailey-Butlers original recipes and techniques have been handed down to the present generation. They have stood the test of time, winning many top awards, in Ireland and abroad. The Irish Chocolate Company supplies three distinct markets. First one is an international duty free market which was opened in Irelands main airports such as Dublin, Shannon and Cork. In addition, duty free outlets were sourced on the ferry routes between Ireland and the UK. Also the company produces a range of gifts that have been proven very successful in international market including England, US, Russia and Dubai. It has gained a significant foothold over the last four years in the domestic market as well. The company has strived to choose stores that are match with the Butlers brand, looking for prestige, exclusivity and luxury.

How does the self-concept theory relate to a consumers decision to purchase Rogaine Essays

How does the self-concept theory relate to a consumers decision to purchase Rogaine Essays How does the self-concept theory relate to a consumers decision to purchase Rogaine Essay How does the self-concept theory relate to a consumers decision to purchase Rogaine Essay Essay Topic: Marketing Self- concept has become a popular in recent years to investigating possible relationships between how individuals perceive themselves and what behaviour they exhibit as consumer. An advantage of studying consumer behaviour using the theory of self-concept is that consumers provide descriptions of them selves as apposed to having descriptions made by outside observations. (1) People perceived that bald people as somehow different from full-haired people. Once I started losing my hair, I worry it will bring negative effect to my outward appearance. It may caused me lose the confidence and strength. I am worrying people will make fun on me because I am hair loss person. I know that a persons appearance is important, society will pay close attention to my appearance. According to research study, age 21, undergraduate female will shy away from the balding men. It notices me; others do not accept me. No one will like to be balding person. Rogaine can help me regain my confidence. I need a hair-growth drug. Rogaine is in my choice set and satisfy me if it is workable. I will buy Rogaine to test. Consumers self-perceptions can have a strong influence on their behaviour in the marketplace. For example: the way an individual perceives various products could be affected by the image he has of himself. Actual self the perception of oneself as one believes she actually is. Ideal self may be defined as the perception of oneself as one would ideally like to be. Social self the perception of one self as one believes others actually perceive him to be. The ideal social self the perception of ones image as he would like others to have of him. (2) In this case, to the balding person, there are greatly difference between actual-self and idea self. They need hair-growth drug in the idea self. Balding person likes to be full haired person, if they can. Especially women, they cant accept the fact loss hair. In conducting personal interviews with women, Dr.Roper learned that they feel compelled to do something about baldness because bald women simply cannot manage in society as men can. Rogaine has turned to difference consumer segment: women; more concern their outward appearance than men. Rogaine marketers provide ads targeting women included a toll free phone number and the offer of free information kit. In most people opinion, a beautiful woman should not have hair loss problem. I will also shy away from the balding women. Women need Rogaine to perceive as ideal self. Consumers appear to hold images of various products and these images can be viewed as symbols that communicate meaning about those who purchase them. Therefore, an area of considerable practical interest is the degree to which a consumer might actually prefer certain products or brands because she perceives their images as consistent with her view of herself, what she would like to be, or some other aspect of self concept. (3) As the consumer, I will buy the product like Rogaine I may perceive a close match with my ideal self. The theory would still predict that the consumer could have a strong preference for this brand because of the degree of congruity existing between the brand image and what she aspires to become. Also, the degree of congruence to both the actual and ideal self may join to exert a combined influence on consumers attraction toward a brand. The ideal self- concept appears to be a motivating force behind the design of advertisements. (4) Through the advertisement, balding person can know what is the result after using Rogaine. This brand is effectively linked to a full- hair model that many hair loss person might aspire to look like. The research must first identify the most important image attributes to measure and then develop semantic scales for these attributes. Consumers are must asked to reveal the dimension of their self-concept under investigation by marking the scales in order to most appropriately describe them. A second set of scales is used to measure the same consumers perceptions of brand images. If numbers are assigned to each response option on the semantic scales, it is then possible to determine the numerical distance between consumers and their brand images. (5) Discuss the core value that might motivate a consumer to try Rogaine. Rogaine is a product that is a prescription drug intended to restore hair growth. The producer produces this product according to the people who are suffering hair loss and made he/she return to full-haired people. From this article, we can know that some of those men agree a person looks better with full head of hair. This is a fact and we must accept it. The purpose to launch this product is due to today task of difference people wants because today people are facing hair loss problem and also people are concern to health and good looking due to this reason. This means Rogaine produce a prescription to the people who are suffer hair loss. This company want to solve the hair loss problem that is facing by a people. So the hair losss people can go back to his/her full-haired life. So, he/she will become more and more confidence and strength compare to his/her baldness. The producer can motivate the consumer thought Maslows Hierarchy of Motivation, and Freuds Theory of Motivation. From the Maslows Hierarchy of Motivation, it has five hierarchy needs. They are physiological needs, safety needs, social needs, esteem needs, and self-actualisation needs. The first need is Physiological needs. Physiological needs are the basic needs by individual such as food, drink, shelter, sexual satisfaction, and other physical requirement. (6) But in this case, Physiological needs are the people need for the prescription drug intended to restore hair growth. This means the people who suffer hair loss need for the prescription to treatment his/her hair. The second need is Safety needs. Safety needs are a persons needs for the security and protection from physical and emotional harm, as well as assurance that physical needs will continue to be met. (7) According to this case, safety needs for the prescription to protect his/her image and without any side effect. This means this product is very safe to use because it has not any side effect can affect peoples health. Therefore, the people can reassurance when he/she uses this product. The third need is social needs. Social needs are a persons needs for affection, belongingness, acceptance, and friendship. (8) Reference from this article, we can know that in a study analysing consumers reaction to the balding process. The study result indicated the average undergraduate female who aged 21 will shy away from the balding men. This means the man almost has a full head of hair. So, the Rogaine try to use this way to target the male consumer to attract him to purchase it new product. After they use the Rogaine, their loss hair will become a full head of hair slowly. This will cause he is easy to make friend. The fourth need is esteem needs. Esteem needs is a persons needs for internal factors such as self-respect, autonomy, and achievement, and external factors such as status, recognition, and attention. (9) Based on this article, we can say this Rogaines product can let a hair loss people become more confidence and strength. So, the people who are loss hair can become more smarter though Rogaine. The Rogaine can lead to a people change his/her attitude toward the task. So, the Rogaine is very successful in this sector. The final need is self-actualisation needs. Self-actualisation needs are a persons needs to become what he or she is capable of becoming. (10) After the esteem needs are solve the higher needs is need to solve. This is the term to settle self-actualisation needs. From this article, it tells us if a person is looks better with a full of hair. This means we can treatment our loss hair with Rogaine. Consequently, we have a full head of hair and then can perform our task with the best. This mean the loss hair can cause a person feeling of diminishing confidence and strength. So the treatment of the loss hair is very important. Beside that, the producer of the Rogaine has also use Freuds Theory of Motivational. Freud assumed that people are largely not conscious of the real psychological forces shaping their behaviour. He saw the person as growing up and repressing many urges. These urges are never eliminated or under perfect control; they emerge in dreams, in slips of the tongue, in neurotic and obsessive behaviour; or ultimately in psychoses. Thus, Freud suggests that a person does not fully understand his or her motivation. (11) If a person tries to buys the Rogaine because of he/she is facing the loss hair problem. At a deeper level, he/she buy the Rogaine may be because he/she feel his/her hair is not attractive. After use Rogaine, he/she is become more confidence and strength. At a still deeper level, he/she purchase for the Rogaine because of the Rogaine is very hot and famous. He/she can use it to satisfy his/her problem. On the other hand, Rogaines marketing team used such insights to guide development of advertising that would effectively reach the customer while staying within the FDAs strict regulatory guidelines. Initial marketing efforts targeted at doctors, nurses and pharmacists sought to introduce them to Rogaine. From using this plan can let the people become more awareness to the Rogaine. By the way, Advertising targeted at customers followers, with the objectives of informing consumers that those concerned about hair loss could contact physicians who prescribe the drug. The ads also included a toll-free phone number. This means the producer of the Rogaine want the consumers ask for more information and detail of the Rogaine. Beside that, the Rogaine marketers decided to adopt a more aggressive marketing strategy, recognizing the need for a more direct appeal to consumer. With approval, they included the Rogaine name in commercials and urged men to ask their physicians to prescribe it. From this strategy we can clearly to know that the Rogaine marketers motivate consumer try to purchase their product. They also developed a video that featured doctors giving technical information; the video also showed men who tried Rogaine with varying degrees of success. So the consumer can easy to understanding to use for the Rogaine. Under this condition, this will increase the consumer confidence to purchase the Rogaine. According to the article, Pharmacia and Upjohn also experimented with rebates. A patient could real result from TV choose between a certificate worth $10 towards a first bottle of Rogaine or $20 fro sending in the box tops from the first four emptied bottles. The marketers give the promotion to consumer and motivate consumers to buy more and more. Discuss the manner in which Rogaine marketers moved consumers though the steps in the consumer decision process. Buying Decision Process shows a stage model. The consumer passes through five stages: problem recognition, information search, evaluation of alternatives, purchases decision, and postpurchase behaviour. Clearly the buying process starts long before the actual purchase and has consequences long after the purchase. (12) At the first stage, consumers recognize that the Rogaine may solve a problem of unfulfilled desire. They need some effective drug to satisfy themselves. The consumers sense a difference between his or her actual condition and desired condition. Their needs become a drive to purchase the Rogaine. Rogaine is given a way to consumers to solve their hair loss problem. Rogaine is a hair-growth product approved by Food and Drug Administration (FDA) in US. From in-depth personal interviews, Dr. Roper learned that hair loss gave men a general feeling of diminishing confidence and strength. On the other hand, society seems to pay close attention to a persons appearance. Based on the research, it shows that a tendency among the average undergraduate female, age 21, to shy away from the balding men. I believe that some of those men will agree a person looks better with a full head of hair. Balding men recognize their problem and needs when they realize that repurchase is needed. Rogaine is their choice. Rogaine may improve their outward appearance in a manner not tried before. Under the condition, consumers hesitate to try Rogaine. The second stage, an aroused consumer will be inclined to search for more information and listing the alternatives that will solve the problem of hair loss. There are a lot of brands have the same function compared to Rogaine. Why consumer will aware the existence of Rogaine. Initial marketing efforts targeted at doctors, nurses and pharmacists sought to introduce them to Rogaine. Advertising targeted at consumers followed, with the objective of informing consumers that those concerned about hair loss could contact a physician who could prescribe the drug. The ads also included a toll-free phone number. This soft-sell approach established good consumer awareness, but it produced disappointing results, perhaps because most men needed a stronger inducement to get them to a doctors office. They are successful used such insights to guide development of advertising that would effectively reach the consumer while staying within the FDAs strict regulatory guidelines. It provides sources of information to consumers. When consumers simply becomes more receptive to information about hair grow drug, they pay attention to ads, drug purchased by friends and conversation about hair grow drug. In this condition, with the advertising the consumers will notice the Rogaine. Through gathering information, the consumer learns about competing brands and label. Consumers will make the final choice from the choice set. Therefore Rogaine must strategize to get its brand into the prospects choice set. Otherwise it loses its opportunity to sell to the customer. After second stage, Rogaine marketers decided to adopt a more aggressive marketing strategy, recognizing the need for a more direct appeal to consumers. They began targeting hair stylists and barbers by offering handling fees to shops that displayed Rogaine. With FDA approval, they included the Rogaine name in commercials and urged men to ask their physicians to prescribe it. It give assurances that the drug is effective in hair grow. Consumer will trust the product. They believe that it is safety to use and product in good quality. They also developed a video that featured doctors giving technical information; the video also showed men who tried Rogaine with varying degrees of success. Pharmacia and Upjohn created a Dermatology Division to focus on relationship marketing through coordinated ads and public relations messages. Through the video, they show the result after using the drug. It brings the good news to them. The consumers only consider few factors to buying the product: quality, safety, price and effectiveness. Consumer will chose the best one to meet their needs. Rogaine had showed the effectiveness through the video. Product also approved by FDA. Obviously, Rogaine can satisfy the customer. The company is likely to develop a set of brand beliefs. The brand beliefs make up the brand image. Rogaine try to change buyers beliefs about was competitive brands stand on different attributes. Purchase decision stage, after choosing the best alternative, a consumer is ready for the purchase act. Three considerations remain: place of purchase, terms, and availability. (13) However, two factors can intervene between the purchase intention and the purchase decision. The first factor is attitudes of others. If the intensity of the other persons negative attitude toward the consumers preferred alternative and the consumers motivation to comply with the other persons wishes. The converse is also true: a buyers preference for a brand will increase if complex when several people close to the buyer hold contradictory opinions and the buyer would like to please them all. (14) If Rogaine give the bad image to consumer then lost the opportunity to sell product. With the good public relations, product will accept by consumer easier. The company also involved in event marketing to build its database, followed by direct marketing and telemarketing. Rogaine has received FDA approval to se ll over the counter. This change will bring the new challenge to Rogaine marketers. Last stage is postpurchase behaviour. After purchasing the product, the consumer will experience some level of satisfaction or dissatisfaction. The consumer will also engage in postpurchase actions and product uses of interest to the marketer. The marketers job does not end when the product is bought but continues into the postpurchase period. (15) Pharmacia and Upjohn experimented with rebates. A patient could choose between a certificate worth $10 toward a first bottle of Rogaine or $20 for sending in the box tops from the first four emptied bottles. If the customer is satisfied with this, it may exhibit a higher probability of purchasing the product again. The satisfied customer will also tend to say good things about the brand to others. The feeling of satisfaction makes a difference in whether the customer buys the product again and talks favourably or unfavourably about the product to others. General speaking, Rogaine is successful in the advertisement. It attracts more customers to try product. Marketer said that the best advertisement is a satisfied customer.

Poetry study Essay Example | Topics and Well Written Essays - 1000 words

Poetry study - Essay Example The poem reflects the message from a lover who compares the girl he admires to a rose flower. If the flower does not expose its beauty to the people when it is still young, it will be long forgotten after it has withered down. The two poems point out to the same theme of the temporariness of life of an earth. Life on Earth is temporary and is bound to end at some point. In Ozymandias, the persona recalls having encountered a traveler from â€Å"an antique land† who narrated about a statue that was destroyed in his local country (Mikics Para. 1). The statue that had only two legs and the head that bore a face that was well sculptured to expose the moods of the statue. The emotions can still be observed even long after the sculptor and the subject had long been dead. On the pedestal of the statue was the words â€Å"My name is Ozymandias, King of Kings† and besides the lifeless statue was nothing but only â€Å"lone and level sands† (Poem Hunter). The poem appears to be a short, but rich story that is expressed in the words of a stranger. The poem signifies the pride of the kings as they call themselves â€Å"king of kings â€Å" and construct permanent works of art that last long after they are dead. Shelly seems to offer a criticism of the kings by ironically referring to their arrogance that is destroyed by the power of time. The main message is that life is not permanent and that even the pride of time is undermined by the ruinous power of time. Symbolism is one of the styles that Bysshe uses to add develop her message. One symbolic feature that the poet uses is the absence of the central body of the sculpture. Only the two concrete legs appear and a head placed beside the sculpture. The use of this image seems to refer to the loss of the king’s legacy after the ruinous time has taken past him. The implication of this is that time erodes all the aspects of a person and they fade away. The pride of the king as â€Å"king of kings † cannot outlast the works of art that they created (Brackett 190). The use of symbolism assists the poet to develop a perfect 14 lines sonnet while expressing her message within the short poem. On the other hand, Waller’s poem â€Å"Go, lovely Rose† features the words of flower bearer who intends to send with a message to a beautiful woman. Before sending the flower, he gives it a message concerning the beauty that she possesses. The flower should pass the information that she is a sweet and fair as the rose flower and that she is comparable to the same flower in all the aspects. She should come out and be desired rather than hide from the people. She should remain hidden like â€Å"In desert where no men abide† as at some point in her life she is going to wither like the flower. He says that â€Å"†¦ uncommented died† to signify the people who spent the short time they had in life and later died without ever being desired (Poetry Foundation). Waller’s message in this poem is that beauty is as temporary as life is and the only way to enjoy it is coming out to be admired by the people (Brackett 192). Symbolism is used here to compare the young girl and a flower that has a temporary beauty and will one day dry and be forgotten. The two poems point out to the same thing that life is never permanent and that people at some time are meant to leave the earth eventually. In the

Team goal and team member characteristics Essay Example | Topics and Well Written Essays - 500 words

Team goal and team member characteristics - Essay Example From a psychological and moral perspective, individualism is the concept that people should think, act and judge things autonomously following their conscience. As members of the British Triathlon team, they have an obligation to fulfill. This obligation needs team members to offer high level of individual independence and accountability and providing them with a chance to follow their initiative and desire. Individualism comes with personal responsibility. The three members of the British Triathlon team have demonstrated the art of being responsible. Personal responsibility shows ones wisdom and maturity. Having the right attitude helps in avoiding the creation of unnecessary problems in life. There are situations when difficulties happen out of one’s control. Sometimes, this is usually unavoidable but with personal responsibility, one is likely to optimistically pounce back and respond (Pritchett 33). Teamwork is evident in the British Triathlon team in that members interact freely and share their experiences about the game. They have established a productive environment, which allows team members development of interpersonal skills that fosters partnership and collaboration rather than rivalry and competition. Diversity in the British Triathlon comes into play when people from different backgrounds in terms of culture and skills are in the same working environment. Diversity will encompass gender, race, ethnicity, age, personality, and educational background. The British Triathlon team took advantage of diversity by incorporating their coach Malcolm Brown. This has enabled them to achieve cohesive in the workplace and achieve set goals. Alistair and Jonathan embraced diversity in the sense that since Malcolm Brown was introduced as a coach; they have cooperated and worked as a team in order to meet their goals. To ensure Smooth Corporation of team members, they have

Data-collection in Qualitative Research Essay Example for Free

Data-collection in Qualitative Research Essay This Chapter is about methods and techniques in data-collection during a qualitative research. We mentioned earlier that qualitative research is eclectic. That is, the choice of techniques is dependent on the needs of the research. Although this should be true for almost all social research, it is particularly so with qualitative research in that the appropriate method or techniques is often identified and adopted during the research. Qualitative research is also multi-modal. The researcher may adopt a variety of research techniques, or a combination of such, as long as they are justified by the needs. The discussion below is therefore not to identify a set of techniques unique to qualitative research, but rather, to introduce the methods and techniques most commonly used in qualitative research, and the issues related to such use. We shall introduce the methods and techniques in three broad categories: observations, interviews and study of documents. These are also the basic methods used in cultural anthropology (Bernard, 1988:62). Indeed, the discussions about qualitative research in education can be viewed as a particular case in cultural anthropology. Observations Observation usually means the researchers act to find out what people do (Bernard, 1988:62). It is different from other methods in that data occur not necessarily in response to the researchers stimulus. Observation may be obtrusive or unobtrusive. A researcher may simply sit in the corner of a school playground and observe how students behave during breaks. He may also stand by the school gate and observe how students behave at the school gate. Such cases of observation may be seen as unobtrusive. In other cases, the researchers may not apply any stimuli, but their presence per se may have some influence on the scene. The most common example in this category is classroom observation. Although the researcher may just sit quietly at the corner of a classroom, the presence of the researcher may  change the classroom climate. It is, nonetheless, still observation. Observation is a basic technique used in almost all qualitative research. Even if other methods or techniques are used, the researcher remains the most essential sensor or instrument and hence observation always counts (McCracken, 1988:18-20). For example, when interviewing is used, a qualitative researcher also takes into account the tonic or facial expressions of the informant, because they help interpret the verbal responses. Such expressions are only sensed by observation. If the interview is done in the field, then the surroundings of the interview site also provide meaningful data for the research. The surroundings can only be depicted through observation. Hence observation is indispensable in almost all occasions of qualitative research. However, the term observation may sometimes go beyond what is seen. It also pertains to what is heard, and even sometimes what is smelled. Case 4.1 provides one of such examples. Case 4.1: Classroom Observation Scheme In the IIEP project on basic education, Leung designed for the Chinese research a scheme for classroom observation. Classroom was taken as one of the environmental factors affecting students learning. The scheme was designed after Leung stayed in local schools for two days. The scheme did not confine itself to the performance of the teacher, although that was a part. The figure on the next page shows one of the six sections of the scheme. Different writers have different ways of classifying observations. Without running into juggling of definitions, we shall briefly introduce observations as participant observations and non-participant observations. More detailed classification of observations can be found in Bernard (1988), Goetz and LeCompte (1984) and Patton (1990). Participant Observation Participant observation is perhaps the most typical of qualitative research.  Some authors even use participant observation as a synonym for ethnographic research. Different writers may have slightly different definitions of participant observation. The following description by Fetterman is perhaps the most agreeable to most researchers. Participant observation is immersion in a culture. Ideally, the ethnographer lives and works in the community for six months to a year or more, learning the language and seeing patterns of behaviour over time. Long-term residence helps the researcher internalize the basic beliefs, fears, hopes and expectations of the people under study. (1989:45) Immersion of the participant can either be continuous or noncontinuous. The three classical cases we quoted in Chapter 1 all include participation in the continuous mode. Lis study of classroom sociology (Cases 3.8 and 3.9) involved one years continuous residence. In the second and third year she went to the school three days a week. She combined continuous with noncontinuous participant observations. Fetterman used noncontinuous participation when he was doing qualitative evaluation of educational programmes. Case 4.2: Noncontinuous Visits In two ethnographic studies, of dropouts and of gifted children, Fetterman visited the programmes for only a few weeks every couple of months over a three-year period. The visits were intensive. They included classroom observation, informal interviews, occasional substitute teaching,interaction with community members, and the use of various other research techniques, including long-distance phone-calls, dinner with students families, and time spent hanging out in the hallways and parking lot with students cutting classes. (Fetterman, 1989:46-7) II. Environment of the classroom 1. The classroom is on the _____ floor of the school building. 2. The classroom is near ( ) residential area ( ) factories ( ) road(s) ( ) field ( ) marketplace ( ) others _______________________________________ 3. The number of windows which provide lighting and ventilation to the classroom: ( ) satisfies the required standard ( ) is below the required standard 4. The main artificial lighting facility in the classroom is: ( ) florescent tubes total no.__________________ ( ) light bulbs total no.__________________ 5. Condition of lighting during the lesson : ( ) bright ( ) dim ( ) dark 6. Ventilation in the classroom: ( ) well ventilated ( ) stuffy ( ) suffocating 7. Quality of air in the classroom: ( ) refreshing ( ) a bit smelly ( ) stingy 8. Environments for listening: ( ) very quiet ( ) occasional noise ( ) noisy 9. Classrooms floor structure: ( ) concrete ( ) log ( ) mud ( ) carpet 10. Classrooms floor condition: ( ) clean ( ) some litter ( ) full of rubbish 11. Classrooms wall conditions: ( ) smooth clean ( ) some stains ( ) dirty damaged 12. Classrooms area: _____________m2; area/person: _____ m2. 13. Space use in classroom: ( ) looks spatial ( ) fairly crowded ( ) very crowded 14. Furniture and other article arrangements in the classroom: ( ) orderly and tidy ( ) messy 1Figure 1 Classroom Observation Scheme (Designed by Leung Yat-ming) Whytes experience in the Italian slum (Case 2) is perhaps the nearest to ideal in participant observation. He stayed in the community for two years. He experienced the life of a member of the Italian slum. In Whytes case, native membership allows the researcher the highest level of participant observation. Most researchers are denied such an opportunity, often because of constraints in time and resources, as we have discussed at length in Chapter 3. Under all sorts of constraints, at best the researcher lives as much as possible with and in the same manner as the individuals under investigation (Goetz and LeCompte, 1984: 109). In these circumstances, the researchers may not claim that they was doing ethnography, but it is legitimate to apply ethnographic approach and techniques to the study (Fetterman, 1989:47). Participant observation in its broad sense therefore tolerates different lengths of time and different degrees of depth. There is a full range of possible modes of participant observation, what Wolcott calls ethnographer sans[1] ethnography (Wolcott, 1984: 177). The most frequent case in education is that a researcher may stay in a school and become a teacher in that school. The researcher identity may or may not be disguised. The researcher may then, as a participant, observe teachers behaviours in teaching, in meetings, in conversations, and so forth. Sometimes, the researcher is readily a member of the community (say, a school) and may still carry out research as a participant observer. However, in this case, the researcher should be aware of his/her knowledge of the community and should be cautious that such knowledge would not lead to preoccupations about the school under research. In cases where the researchers have successfully gained membership (as Whyte did in the Italian  slum), the distinction between a native member and the researcher-as-participant begins to blur. This insider-outsider dialectics will be further discussed later. Nonparticipant Observation Strictly speaking, nonparticipant observation involves merely watching what is happening and recording events on the spot. In the qualitative orientation, because of the non-intervention principle, strict nonparticipant observation should involve no interaction between the observer and the observed. Goetz and LeCompte assert that in the strict sense nonparticipant observation exists only where interactions are viewed through hidden camera and recorder or through one-way mirror (1984: 143). Dabbs (1982:41), for example, used hidden camera in Atlanta at a plaza in Georgia State University, and studied an informal group that frequently gathered during the morning break. There are examples of using hidden video-cameras in school toilets to study drug problem among students, or to use unnoticed audio recording device to study student interactions. The use of audio or video recording device often invites concern in ethnical considerations. Such problems are similar to those arising in using one-way mirrors in interviews or psychological experiments. Such cases are rare in policy-related research. Another case of nonparticipant observation with ethical problem is disguised observation, or covert observation. A typical example is Humphreys (1975) study on homosexual activities. He did not participate in such activities, but offered to act as watch queen, warning his informants when someone approached the toilet. Another famous example is Van Maanens covert study of police. He became practically a police recruit. Over more than a decade, he slipped in and out of the police in various research roles (Van Maanen, 1982). Covert observations are again rare in research which is related to educational decision-making. Hidden camera or recorder and covert observation occur only exceptionally.  Most author would accept the watching of audience behaviour during a basketball game (Fetterman, 1989:47) or the watching of pedestrian behaviour over a street as acceptable examples of nonparticipant observations. Interaction between the researcher and the social community under study is often unavoidable. We have again discussed this at length in Chapter 3 under the notion of researcher intervention. If we perceive the problem of intervention as a matter of degrees, then the distinction between participant observation and nonparticipant observation begins to blur. The general principle across the board is that the researchers should minimize their interactions with the informants and focus attention unobtrusively on the stream of events (Goetz and LeCompte, 1984:143). Wolcotts study of school principal (Case 3) was perhaps the most intensive type of nonparticipant observation that one could find in the realm of education. (He also used other supplementary methods as mentioned in Case 3). He did live with the school for two years, but he did not participate as a school principal which was his subject of study. He saw his role as one of participant-as-observer (Wolcott, 1984:7). So was Lis study (Case 3.8) of classroom sociology in her first year. She did stay with the school as a teacher but she never became a student which was her subject of study. The following two years of her study, however, was not nonparticipant observation because she applied experimental measures. During the UNICEF research in Liaoning, the basic method I used was interviewing and not nonparticipant observation, but I did have, at times, nonparticipant observation when debates occurred between the local planners and the provincial planners (Case 3.7), or when planners chat among themselves about their past experience in the field. The most frequently employed nonparticipant observation which is relevant to educational decision-making is perhaps observation at meetings. Typically, the researcher attends a meeting as an observer. The researcher tries to be as unobtrusive as possible and records everything that happens during the meeting. When Wolcott did his study on the school principal, he was present at all meetings unless he was told otherwise (Wolcott, 1984:4). The following was my experience of a non-participant observation in China. Case 4.3: A Validation Seminar I realized during the UNICEF research in Liaoning (Case 4) that one essential step in the planning for basic education in China was validation. When drafting of an education plan was complete, the draft plan had to undergo scrutiny in what is known as a validation seminar. In essence, all those related to the plan, including leaders at all levels, representatives of all relevant government departments, experts from all areas are invited to discuss. Relevant documents are sent to the participants well in advance. They are then asked to comment on the plan during the validation exercise. Only validated plans are submitted to relevant machinery for legislation. The validation seminar for Liaoning was unfortunately held before the UNICEF research. I got an opportunity, however, a year after in 1988, when the Shanghai educational plan was to undergo validation. The host of the meeting agreed to send me an invitation. I attended the meeting in the name of an external expert, although I made clear to the host that my major task was not to contribute. They agreed. During the meeting, I was able to observe the roles of the various actors during the meeting. I was also able to talk to individual participants during tea breaks and meals to understand their background and their general views about educational planning. I was able to do a number of things over the two-day meeting: (a) to classify the over 40 participants into technocrats, bureaucrats, policy-makers and academics; (b) to understand the different extents in which the participants contributed to the modification of the plan; (c) the disparity in capacity among participants in terms of information and expertise; (d) the inter-relations between the different categories of actors and (e) the function of the validation exercise. In the end, I concluded that validation was a way of legitim ation, which employed both technical (expert judgement) and political (participation) means to increase the acceptability of the plan before it went for legal endorsement. The political aspect came to me as a surprise. It indicated a change in the notion of rationality among Chinese planners and policy-makers. Interviewing Interviewing is widely used in qualitative research. Compared with observation, it is more economical in time, but may achieve less in understanding the culture. The economy in time, however, makes ethnographic interviewing almost the most widely used technique in policy-related research. Interviewing is trying to understand what people think through their speech. There are different types of interviews, often classified by the degrees of control over the interview. Along this line, we shall briefly introduce three types of interviewing: informal interviewing, unstructured interviewing, semi-structured interviewing, and formally structured interviewing. We shall also briefly introduce key-informant interviewing and focus groups which are specific types of ethnographic interviewing. Qualitative research of course has no monopoly over interviewing. Interviewing is also frequently used in research of other traditions. The difference between ethnographic interviewing and interviewing in other traditions lies mainly in two areas: the interviewer-interviewee relationship and the aims of interviews. Ethnographic interviewees, or informants, are teachers rather than subjects to the researcher, they are leaders rather than followers in the interview. The major aim of the interview should not be seeking responses to specific questions, but initiating the informant to unfold data. Readers may find more detailed discussions about ethnographic interviewing in Spradley (1979) who provides perhaps the most insightful account of the subject. In-depth discussions about ethnographic interviewing can also be found in Bernard (1988), Patton (1990), Fetterman (1989) and Powney and Watts (1987). Informal Interviewing Informal interviewing entails no control. It is usually conversations that the researcher recall after staying in the field. It is different from  observation in that it is interactive. That is, the informant speaks to the researcher. By its own nature, informal interviewing is the most ethnographic in the sense that it is not responding to any formal question. It is part of the self-unfolding process.

Kants Categories Reconsidered Essay -- Philosophy Philosophical Paper

Kant's Categories Reconsidered ABSTRACT: Adopting a Quinean criterion of ontological commitment, I consider the question of the ontological commitment of Kant's theory of our a priori knowledge of objects. Its direct concern is the customary view that the ontology of Kant's theory of knowledge in general, whether a priori or empirical, must be thought in terms of the a priori conditions or representations of space, time, and the categories. Accordingly, this view is accompanied by the customary interpretation of ontology as consisting of Kantian "appearances" or "empirical objects." I argue against this view and interpretation. My argument turns on the opposition between the necessity and universality of the a priori and the particularity and contingency of the existent. Its main point is that the a priori can remain necessary and universal only if the existence of objects is kept distinct from it. I. Introduction To the extent that category theory, i.e. that there are certain predicates of things that are fundamental to our thought about objects in general, has been based on our thought of objects of possible experience, it has been highly suspect. This is the negative thesis of this paper. Over the years, philosophical inventiveness has produced various schemes of predicates which challenge the claims of necessity that have been made on behalf of the scheme we employ for such objects-a scheme of substances that are involved in causal action and interaction. If no particular scheme is necessary, perhaps it is not necessary that we employ any scheme at all. Kant's theory of categories is no different from any other category theory in this regard. Its dependence on what Kant calls the logical functions of judgment do... ...scussion. For an actual development of the proposal see Robert Greenberg, "The Content of Kant's Logical Functions of Judgment," History of Philosophy Quarterly 11 (1994): 375-92. (7) This interpretation of "transcendental content" seems to dispute that given by Darrell Johnson, viz., that it refers to the concept of an object in general. See his, "Kant's Metaphysical Deduction," Proceedings of the Eighth International Kant Congress (Milwaukee: Marquette University Press, 1995) Volume II, Part I, p 273. (8) The by now widely accepted division of the B-Deduction into two steps was first introduced into the current commentary on the deduction by Dieter Henrich in his, "The Proof Structure of Kant's Transcendental Deduction," Review of Metaphysics 22 (1969): 640-59, reprinted in Ralph C. S. Walker, ed. Kant on Pure Reason (Oxford: Oxford University Press, 1982).

Ethical Decision on Smoking Policy Essay

A town council serves as a settlement court in the areas that cover their jurisdiction. I It is their job to hear the complaints and problems of their constituents and try to develop ethical decisions that will resolve the issues or complaints brought before them. One of the most common ethical issues brought before them is the right of an individual to smoke in public. Smokers also have human rights that are protected by the constitution. One of these is the freedom to choose. If they choose to smoke, we cannot stop them. But, what we can do is limit the exposure of non smokers to the smoking population in order to accommodate the health concerns of the latter. But what ethical decisions can we make regarding restaurants and buildings where both parties freely mingle? I have a few suggestions that may help ease the growing tension and often times violent encounters of the two parties. Restaurants must accommodate both smokers and non smokers without adding to the already building tension regarding smoker’s rights. It may sound like a return to segregation but the only solution to this problem would be to require restaurants, bars, and other public dining or drinking areas to have al fresco dining areas with tent covers for the snow or rain seasons, which will be assigned as the sole smoking area of the restaurant. All non smokers must be seated in the air conditioned area indoors wherein smoking will be strictly prohibited. In offices where there is a mixture of non smoking and smoking employees, there must be full compliance of the non smoking in enclosed spaces rules. The office should however, designate smoking areas to accommodate the smokers. This area may be the rooftop of the building that must be designed as some sort of garden where live plants must be planted in order to absorb the toxic smoke and provide the area with fresh air for the people staying there to enjoy a smoke. Smokers may not believe they need protection from their habits but we have to do our part in protecting them from themselves. The town council ruling regarding smoking in public places is not a perfect law, it should be open to revisions and addendums as complaints arise to be dealt with. The town council must also acknowledge that maybe the smokers may have some ideas that will benefit or indulge their habit without damaging the non smokers in public places. So the town council should set up an office or a desk that will accept suggestions from both smokers and non smokers in the hope of accommodating the rights of both parties. As such, the town council should be open to amending the non smoking in private places ruling using the suggestions from the parties concerned. In the end, there is no need to alienate either the non smokers or smokers. Even though there have been countless medical studies, results, and warnings aimed towards the public regarding the hazards of both first hand and second hand smoke, smoking has become a legalized addiction that we have to learn to tolerate or, as the case may be, accommodate. There are a number of ways wherein we can accommodate smokers and non-smokers needs provided that both parties are open to cooperating with each other. The Town Council must to its part as the mediator between the two parties and help them to come to terms and agreements that will be beneficial to all concerned.

On the Implant Communication and MAC Protocols for a WBAN - Free Essay Example

Sample details Pages: 22 Words: 6610 Downloads: 2 Date added: 2017/06/26 Category Statistics Essay Did you like this example? On the Implant Communication and MAC Protocols for a WBAN Abstract Recent advances in micro-electro-mechanical systems (MEMS), wireless communication, low-power intelligent sensors, and semiconductor technologies have allowed the realization of a wireless body area network (WBAN). A WBAN provides unobtrusive health monitoring for a long period of time with real-time updates to the physician. It is widely used for ubiquitous healthcare, entertainment, and military applications. Don’t waste time! Our writers will create an original "On the Implant Communication and MAC Protocols for a WBAN" essay for you Create order The implantable and wearable medical devices have several critical requirements such as power consumption, data rate, size, and low-power medium access control (MAC) protocols. This article consists of two parts: body implant communication, which is concerned with the communication to and from a human body using RF technology, and WBAN MAC protocols, which presents several low-power MAC protocols for a WBAN with useful guidelines. In body implant communication, the in-body radio frequency (RF) performance is affected considerably by the implants depth inside the human body as well as by the muscle and fat. We observe best performance at a depth of 3cm and not close to the human skin. Furthermore, the study of low-power MAC protocols highlights the most important aspects of developing a single, a low-power, and a reliable MAC protocol for a WBAN. Keyword. : In-body, on-body, RF communication, Implant, WBAN 1. Introduction Cardiovascular diseases are the foremost cause of deaths in the United States and Europe since 1900. More than ten million people are affected in Europe, one million in the US, and twenty two million people in the world [1]. The number is projected to be triple by 2020, resulting in an expenditure of around 20% of the gross domestic product (GDP). The ratio is 17% in South Korea and 39% in the UK [2]. The healthcare expenditure in the US is expected to be increased from $2.9 trillion in 2009 to $4 trillion US dollars in 2015 [3]. The impending health crisis attracts researchers, industrialists, and economists towards optimal and quick health solutions. The non-intrusive and ambulatory health monitoring of patients vital signs with real time updates of medical records via internet provide economical solutions to the health care systems. A wireless body area network (WBAN) is becoming increasingly important for healthcare systems, sporting activities, and members of emergency as well as military services. WBAN is an integration of in-body (implants) and on-body (wearable) sensors that allow inexpensive, unobtrusive, and long-term health monitoring of a patient during normal daily activities for prolonged periods of time. In-body radio frequency (RF) communications have the potential to dramatically change the future of healthcare. For example, they allow an implanted pacemaker to regularly transmit performance data and the patients health status to the physician. However, the human body poses many wireless transmission challenges. This is partially conductive and consists of materials having different dielectric constants and characteristics impedance. The interface of muscles and fats may reflect the RF wave rather than transmitting it. The key elements of an RF-linked implant are the in-body antenna and the communi cation link performance. Also, in the case of many implants and wearable sensors, a low-power MAC protocol is required to accommodate the heterogeneous traffic in a power-efficient manner. This article is divided into two parts: body implant communication and WBAN MAC protocols. In the body implant communication part, we look at the RF communication link performance at various depths inside a human (artificial) body. In the MAC part, we review the existing low-power MAC protocols and discuss their pros and cons in the context of a WBAN. We further provide alternative MAC solutions for in-body and on-body communication systems. The rest of the article is divided into three sections. In section 2, we present a discussion on body implant communication including in-body electromagnetic induction, RF communication, antenna design, and the communication link performance. Section 3 discusses several low-power MAC protocols and realizes a need for a new, a low-power, and a reliable MAC protocol for a WBAN. The final section concludes our work. 2. Body Implant Communication There are several ways to communicate with an implant that includes the use of electromagnetic induction and RF technology. Both are wireless and their use depends on the application requirements. Further, the key elements of an RF-linked implant are the in-body antenna and the communication link performance. The following part discusses in-body electromagnetic induction, RF communication, antenna design, and the communication link performance. 2.1. In-body Electromagnetic Induction Several applications still use electromagnetic coupling to provide a communication link to an implant device. In this scheme, an external coil is held very close to the body that couples to a coil implanted just below the skin surface. The implant is powered by the coupled magnetic field and requires no battery for communication. Data is transferred from the implant by altering the impedance of the implanted loop that is detected by the external coil and electronics. This type of communication is commonly used to identify animals that have been injected with an electronic tag. Electromagnetic induction is used when continuous, long-term communication is required. The base band for electromagnetic communication is typically 13.56 MHz or 28 MHz, with other frequencies also available. The choice of a particular band is subject to regulation for maximum specific absorption rate (SAR). The inductive coupling achieves best power transfer efficiency when uses large transmit and receive coil s. It, however, becomes less efficient when the space is an issue of the device is implanted deep inside the human body. Furthermore, inductive coupling technique does not support a very high data rate and cannot initiate a communication session from inside of the body. 2.2. In-body RF Communication Compared with the electromagnetic induction, RF communication dramatically increases bandwidth and supports a two-way data communication. The band designated for the in-body RF communication is medical implant communication service (MICS) band and is around 403 to 405 MHz. This band has a power limit of 25 W in the air and is usually split into ten channels of 300 kHz bandwidth each. The human body is a medium that poses numerous wireless transmission challenges. It consists of various components that are not predictable and will change as the patient ages, gains or losses weight, or even changes posture. Values of dielectric constant (r), conductivity () and characteristic impedance (Zo) for some body tissue are given in table 1 [4]. This demonstrates that these two tissue types are very different. Also, the dielectric constant affects the wavelength of a signal. At 403 MHz, the wavelength in the air is 744mm, but in muscle with r = 50 the wavelength reduces to 105mm, which helps in designing implanted antennas. 2.3. In-body Antenna Design A modern in-body antenna should be tuneable by using an intelligent transceiver and software routine. This enables the antenna coupling circuit to be optimised. Due to the frequency, and available volume, a non-resonant antenna is commonly used. It has a lower gain than a resonant antenna. This makes design of the antenna coupling circuit very important. Antenna options are dictated by the location of the implant. A patch antenna can be used when the implant is flat. Patch antennas are comprised of a flat insulating substrate coated on both sides with a conductor. The substrate is a body compatible material with a platinum or a platinum/iridium conductor. The upper surface is the active face and is connected to the transceiver. The connection to the transceiver needs to pass through the case where the hermetic seal is maintained, requiring a feed-through. The feed-through must have no filter capacitors present; these are common on other devices. An implanted patch antenna is electrically larger than its physical size because it is immersed in a high (r) medium. It can be much larger electrically if the substrate is of higher (r), such as titania or zirconia. A loop antenna can also be attached to the implant. This antenna operates mostly by the magnetic field, whereas the patch operates mostly by the electric field. The loop antenna delivers performance comparable to that of a dipole, but with a considerably smaller size. In addition, the magnetic permeability of muscle or fat is very similar to that of an air, unlike the dielectric constant that varies considerably. This property enables an antenna to be built and used with much less need for retuning. A loop antenna can be mounted on the case in a biocompatible structure. 2.4. In-body Link Performance The demonstration system consists of a base-station, an implant, antennas, and a controlling laptop. The base-station contains a printed circuit board (PCB) with a wakeup RF circuit, a Zarlink ZL70101 IC, and a micro-controller. It sends a wakeup signal on industrial, scientific, and medical (ISM) 2.4 GHz band to power up the implant to communicate. It also supports communication within the MICS band. The implant contains a Zarlink ZL70101 IC, a micro-controller, and a battery. The power limits of the wakeup signal for ISM and MICS bands transmitters are 100mW and 25 W respectively. Experiments that measure the performance of an implant inside a living body are difficult to arrange. The alternative is to use 3D simulation software or a body phantom defined in [5]. The use of 3D simulation software is time consuming and hence practically not valuable. Therefore, measurements are generally performed using the body phantom and immersing a battery-powered implant into it [6]. Since no additional cables are attached to the test implant, the interference errors in the measurements are minimal. The body phantom is filled with a liquid that mimics the electrical properties of the human body tissues. The test environment is an anechoic chamber that includes a screened room. The interior walls of the room have sound-absorbent cones to minimize any reflections from walls or the floor that could distort the results. In real life, however, the results will be affected by the reflections from walls, desks, and other equipment and hardware. The body phantom is mounted on a woo den stand (non-conductive). The distance from the body phantom to the base-station is 3m. The MICS base-station dipole antenna is mounted on a stand. 1(a) shows the anechoic chamber with a body phantom (on the wooden stand), a log periodic test antenna (foreground), and a base-station dipole (right). The log periodic antenna is used to calculate the power radiated from the body phantom. A depth is defined as the horizontal distance between the outer skin of the phantom and the test implant. Vertical polarization of the implant is the case when the long side of the box and the patch antenna is vertical. The link performance is measured once the communication link is established. The measurements include the effective radiated power (ERP) from the implant, the received signal at the implant from the base-station, and the link quality. Measurements are made over a set distance with all the combinations of implant and test antenna polarisations, i.e., vertical-vertical (V-V), horizontal-vertical (H-V), vertical-horizontal (V-H), and horizontal-horizontal (H-H) polarisations. Typical results are shown in 1(b) where the ERP is calculated from the received signal power and the antenna characteristics. The measurement of the signal levels is done with the log periodic antenna and the spectrum analyzer. It can be seen in the that there is a significant difference in signal levels with polarisation combinations and depths. For a V-V polarisation, the ERP increases from a 1cm depth to a maximum between 2 and 7 cm, and then it decreases. The gradual increase is due to the simulated body acti ng as a parasitic antenna. The also shows how the signal level is affected by the depth with different polarisation. Such a test needs to be done with the antenna that is to be used in the final product. To measure the received signal at the implant, the Zarlink ZL70101 has an inbuilt receive signal strength indication (RSSI) function that gives a measure of the signal level detected. RSSI is a relative measurement with no calibration. The implant receives and measures a continuous wave signal transmitted by the base-station. In this case, the implant and the base-station antennas are vertically polarised. 1(c) shows an increase in the signal level at a depth between 3 and 4cm for a 15dec power. The power settings refer to the base-station and are cond to set the ERP to 25 W. Signal levels are not valuable unless they are related to data transmission. One way to maintain the link quality is to measure the number of times the error correction is invoked during the transmission of 100 blocks of data. Two types of error correction codes, i.e., error correction code (ECC) and cyclic redundancy code (CRC) are invoked to maintain data integrity and reliability. The fewer ECC and CRC invocations result in better link quality. In 1(d), the error correction is lowest at a depth between 3 and 5 cm. A sample of ECC data collected at a 3cm implant depth is given in Table 2. The Count indicates the number of data blocks, the Time (ms) indicates the block transmission time, and the ECC indicates the number of times it is invoked. During the transmission of 100 blocks of data at a 3cm depth, the ECC is invoked 368 times, which is further equivalent to an average 3.68 times (as given in 1(d)). 2.5. Discussion The ERP, RSSI, as well as the ECC and CRC plots show that the implant demonstrates the best performance at a depth between 3 and 5 cm. The depth and position of an implant is not chosen for engineering performance but for the best clinical reasons. The implant designer must be aware of the possible losses through the human body. The attenuation and the parasitic antenna effects vary from patient to patient, with the position of the implant and with the time as the patient gains, or looses weight. Therefore, these factors need to be built into the link budget. 3. WBAN MAC Protocols Some of the common objectives in a WBAN are to achieve maximum throughput, minimum delay, and to maximize the network lifetime by controlling the main sources of energy waste, i.e., collision, idle listening, overhearing, and control packet overhead. A collision occurs when more than one packet transmits data at the same time. The collided packets have to be retransmitted, which consumes extra energy. The second source of energy waste is idle listening, meaning that a node listens to an idle channel to receive data. The third source is overhearing, i.e., to receive packets that are destined to other nodes. The last source is control packet overhead, meaning that control information area added to the payload. Minimal number of control packets should be used for data transmission. Generally MAC protocols are grouped into contention-based and schedule-based MAC protocols. In contention-based MAC protocols such as carrier sense multiple access/collision avoidance (CSMA/CA) protocols, nodes contend for the channel to transmit data. If the channel is busy, the node defers its transmission until it becomes idle. These protocols are scalable with no strict time synchronization constraint. However, they incur significant protocol overhead. In schedule-based protocols such as time division multiple access (TDMA) protocols, the channel is divided into time slots of fixed or variable duration. These slots are assigned to nodes and each node transmits during its slot period. These protocols are energy conserving protocols. Since the duty cycle of radio is reduced, there is no contention, idle listening and overhearing problems. But these protocols require frequent synchronization. Table 3 compares CSMA/CA and TDMA protocols. 3.1. WBAN MAC Requirements The most important attribute of a good MAC protocol for a WBAN is energy efficiency. In some applications, the device should support a battery life of months or years without interventions, while others may require a battery life of tens of hours due to the nature of the applications. For example, cardiac defibrillators and pacemakers should have a lifetime of more than 5 years, while swallowable camera pills have a lifetime of 12 hours. Power-efficient and flexible duty cycling techniques are required to minimize the idle listening, overhearing, packet collisions and control packet overhead. Furthermore, low duty cycle nodes should not receive frequent synchronization and control information (beacon frames) if they have no data to send or receive. The WBAN MAC should also support simultaneous operation on in-body (MICS) and on-body channels (ISM or UWB) at the same time. In other words, it should support multiple physical layer (Multi-PHYs) communication or MAC transparency. Other important factors are scalability and adaptability to changes in the network, delay, throughput, and bandwidth utilization. Changes in the network topology, the position of the human body, and the node density should be handled rapidly and successfully. The MAC protocol for a WBAN should consider the electrical properties of the human body and the diverse traffic nature of in-body and on-body nodes. For example, the data rate of in-body nodes varies, ranging from few kbps in pacemaker to several Mbps in capsular endoscope. In the following sections, we discuss proposed MAC protocols for a WBAN with useful guidelines. We also present a case study of IEEE 802.15.4, PB-TDMA, and S-MAC protocols for a WBAN using NS2 simulator. 3.2. Proposed MAC Protocols for a WBAN In this section, we study proposed MAC protocols for a WBAN followed by useful suggestions/comments. Many of the proposed MAC protocols are the extension of existing MAC protocols originally proposed for wireless sensor networks (WSNs). 3.2.1. IEEE 802.15.4 IEEE 802.15.4 has remained the main focus of many researchers during the past few years. Some of the main reasons of selecting IEEE 802.15.4 for a WBAN were low-power communication and support of low data rate WBAN applications. Nicolas et.al investigated the performance of a non-beacon IEEE 802.15.4 in [7], where low upload/download rates (mostly per hour) are considered. They concluded that the non-beacon IEEE 802.15.4 results in 10 to 15 years sensor lifetime for low data rate and asymmetric WBAN traffic. However, their work considers data transmission on the basis of periodic intervals which is not a perfect scenario in a real WBAN. Furthermore, the data rate of in-body and on-body nodes are not always low, i.e., it ranges from 10 Kbps to 10 Mbps, and hence reduces the lifetime of the sensor nodes. Li et.al studied the behavior of slotted and unslotted CSMA/CA mechanisms and concluded that the unslotted mechanism performs better than the slotted one in terms of throughput and lat ency but with high cost of power consumption [8]. Intel Corporation conducted a series of experiments to analyze the performance of IEEE 802.15.4 for a WBAN [9]. They deployed a number of Intel Mote 2 [10] nodes on chest, waist, and the right ankle. Table 4 shows the throughput at a 0dBm transmit power when a person is standing and sitting on a chair. The connection between ankle and waist cannot be established, even for a short distance of 1.5m. All other connections show favourable performance. Dave et al. studied the energy efficiency and QoS performance of IEEE 802.15.4 and IEEE 802.11e [11] MAC protocols under two generic applications: a wave-form real time stream and a real-time parameter measurement stream [12]. Table 5 shows the throughput and the Power (in mW) for both applications. The AC_BE and AC_VO represent the access categories voice and best-effort in the IEEE 802.11e. Since the IEEE 802.15.4 operates in the 2.4 GHz unlicensed band, the possibilities of interference from other devices such as IEEE 802.11 and microwave are inevitable. A series of experiments to evaluate the impact of IEEE 802.11 and microwave ovens on the IEEE 802.15.4 transmission are carried out in [13]. The authors considered XBee 802.15.4 development kit that has two XBee modules. Table 6 shows the affects of microwave oven on the XBee remote module. When the microwave oven is ON, the packet success rate and the standard deviation is degraded to 96.85% and 3.22% respectively. However, there is no loss when the XBee modules are taken 2 meters away from the microwave oven. 3.2.2. Heartbeat Driven MAC Protocol (H-MAC) A Heartbeat Driven MAC protocol (H-MAC) [14] is a TDMA-based protocol originally proposed for a star topology WBAN. The energy efficiency is improved by exploiting heartbeat rhythm information in order to synchronize the nodes. The nodes do not need to receive periodic information to perform synchronization. The heartbeat rhythm can be extracted from the sensory data and hence all the rhythms represented by peak sequences are naturally synchronized. The H-MAC protocol assigns dedicated time slots to each node to guarantee collision-free transmission. In addition, this protocol is supported by an active synchronization recovery scheme where two resynchronization schemes are implemented. Although H-MAC protocol reduces the extra energy cost required for synchronization, it does not support sporadic events. Since the TDMA slots are dedicated and not traffic adaptive, H-MAC protocol encounters low spectral/bandwidth efficiency in case of a low traffic. For example, a blood pressure node may not need a dedicated time slot while an endoscope pill may require a number of dedicated time slots when deployed in a WBAN. But the slots should be released when the endoscope pill is expelled. The heartbeat rhythm information varies depending on the patient condition. It may not reveal valid information for synchronization all the time. One of the solutions is to assign the time slots based on the nodes traffic information and to receive synchronization packets when required, i.e., when a node has data to transmit/receive. 3.2.3. Reservation-based Dynamic TDMA Protocol (DTDMA) A Reservation-based Dynamic TDMA Protocol (DTDMA) [15] is originally proposed for a normal (periodic) WBAN traffic where slots are allocated to the nodes which have buffered packets and are released to other nodes when the data transmission/reception is completed. The channel is bounded by superframe structures. Each superframe consists of a beacon used to carry control information including slot allocation information, a CFP period a configurable period used for data transmission, a CAP period a fixed period used for short command packets using slotted aloha protocol, and a configurable inactive period used to save energy. Unlike a beacon-enabled IEEE 802.15.4 superframe structure where the CAP duration is followed by CFP duration, in DTDMA protocol the CFP duration is followed by CAP duration in order to enable the nodes to send CFP traffic earlier than CAP traffic. In addition, the duration of inactive period is configurable based on the CFP slot duration. If there is no CFP t raffic, the inactive period will be increased. The DTDMA superframe structure is given in 2(a). It has been shown that for a normal (periodic) traffic, the DTDMA protocol provides more dependability in terms of low packet dropping rate and low energy consumption when compared with IEEE 802.15.4. However, it does not support emergency and on-demand traffic. Although the slot allocation based on the traffic information is a good approach, the DTDMA protocol has several limitations when considered for the MICS band. The MICS band has ten channels where each channel has 300 Kbps bandwidth. The DTDMA protocol is valid only for one channel and cannot operate on ten channels simultaneously. In addition, the DTDMA protocol does not support the channel allocation mechanism in the MICS band. This protocol can be further investigated for the MICS band by integrating the channel information in the beacon frame. The new concept may be called Frequency-based DTDMA (F-DTDMA), i.e., the coordinator first selects one of the channels in the MICS band and then divides the selected channel in TDMA superframe (s) according to the DTDMA protocol. However the FCC has imposed several restrictions on the channel selection/allocation mechanism in the MICS band, which further creates problems for the MAC designers. 3.2.4. BodyMAC Protocol A BodyMAC protocol is a TDMA-based protocol where the channel is bounded by TDMA superframe structures with downlink and uplink subframes as given in 2(b) [16]. The downlink frame is used to accommodate the on-demand traffic and the uplink frame is used to accommodate the normal traffic. There is no proper mechanism to handle the emergency traffic. The uplink frame is further divided into CAP and CFP periods. The CAP period is used to transmit small size MAC packets. The CFP period is used to transmit the normal data in a TDMA slot. The duration of the downlink and uplink superframes are defined by the coordinator. The advantage of the BodyMAC protocol is that it accommodates the on-demand traffic using the downlink subframe. However, in case of low-power implants (which should not receive beacons periodically), the coordinator has to wake up the implant first and then send synchronization packets. After synchronization, the coordinator can request/send data in the downlink subframe. The wake up procedure for low-power implants is not defined in the BodyMAC protocol. One of the solutions is to use a wakeup radio in order to wake up low-power implants before using the downlink subframe. In addition the wakeup packets can be used to carry control information such as channel (MICS band) and slot allocation information from the coordinator to the nodes. Finally, the BodyMAC protocol uses the CSMA/CA protocol in the CAP period which is not reliable for a WBAN. This should be replaced by slotted-ALOHA as done in DTDMA. Further details on low-power MAC protocols (originally proposed for WSNs) for a WBAN are given in Appendix I. 3.3. Case Study: IEEE 802.15.4, PB-TDMA, and SMAC Protocols for a WBAN In this section, we investigate the performance of a beacon-enabled IEEE 802.15.4, preamble-based TDMA [17], and SMAC protocols for an on-body communication system. Our analysis is verified by extensive simulations using NS-2. The wireless physical parameters are considered according to a low-power Nordic nRF2401 transceiver (Chipcon CC2420 radio [18] is considered in case of IEEE 802.15.4) [19]. This radio transceiver operates in the 2.4-2.5 GHz band with an optimum transmission power of -5dBm. We use the shadowing propagation model throughout the simulations. We consider a total of 7 nodes firmly placed on a human body. The nodes are connected to the coordinator in a star topology. The distribution of the nodes and the coordinator is given in 3(a). The initial nodes energy is 5 Joules. The packet size is 120 bytes. The average data transmission rate of ECG, EEG, and EMG is 10, 70, and 100 kbps. The transport agent is a user datagram protocol (UDP). Since the traffic is an uplink t raffic, the buffer size at the coordinator is considered unlimited. In a real WBAN, the buffer size should be configurable based on the application requirements. For energy calculation, we use the existing energy model defined in NS-2. The simulation area is 33 meter and each node generates constant bit rate (CBR) traffic. The CBR traffic is an ideal model for some of the medical applications, where the nodes send data based on pre-defined traffic patterns. However, most of the nodes in a WBAN have heterogeneous traffic characteristics and they generate periodic and aperiodic traffic. In this case, they will have many traffic models operating at the same time, ranging from CBR to variable bit rate (VBR). 3(b) shows the throughput of the IEEE 802.15.4, PB-TDMA, and S-MAC protocols. The performance of the IEEE 802.15.4, when cond in a beacon-enabled mode, outperforms PB-TDMA and S-MAC protocols. The efficiency of a MAC protocol depends on the traffic pattern. In this case, S-MAC protocol results poor performance because the traffic scenario that we generated is not an ideal scenario for the S-MAC. 3(c) shows the residual energy at various nodes during simulation time. When nodes finish their transmission, they go into sleep mode, as indicated by the horizontal line. The coordinator has a considerable energy loss because it always listens to the other nodes. However, the energy consumption of the coordinator is not a critical issue in a WBAN. We further analyze the residual energy at the ECG node for different transmission powers. There is a minor change in energy loss for three different transmission powers as given in 3(d). This concludes that reducing the transmission power only d oes not save energy unless supported by an efficient power management scheme. The IEEE 802.15.4 can be considered for certain on-body medical applications, but it does not achieve the level of power required for in-body nodes. It is not sufficient for high data rate medical and non-medical applications due to its limitations to 250 kbps. Furthermore, it uses slotted or unslotted CSMA/CA where the nodes are required to sense the channel before transmission. However, the channel sensing is not guaranteed in MICS band because the path loss inside the human body due to tissue heating is much higher than in free space. Bin et.al studied the clear channel assessment (CCA) range of in-body nodes which is only 0.5 meters [20]. This unreliability in CCA indicates that CSMA/CA is not an ideal technique for the in-body communication system. An alternative approach is to use a TDMA-based protocol that contains a beacon, a configurable contention access period (CCAP), and a contention free period (CFP) [21]. Unlike the IEEE 802.15.4, this protocol is required to use a slot ted-ALOHA protocol in the CCAP instead of CSMA/CA. The CCAP period should contain few slots (3 or 4) of equal duration and can be used for short data transmission and a guaranteed time slot (GTS) allocation. To enable a logical connection between the in-body and the on-body communication systems, a method called bridging function can be used as discussed in [21]. The bridging function can integrate in-body and on-body nodes into a WBAN, thus satisfying the MAC transparency requirement. Further details about bridging function are given in [22]. 3.4. Discussion Since the CSMA/CA is not suitable due to unreliable CCA and heavy collision problems, it can be seen that the most reliable power-efficient protocol is a TDMA-based protocol. Many protocols have been proposed for a WBAN and most of them are based on a TDMA-based mechanism. However, all of them have pros and cons for a real WBAN system that should operate on Multi-PHYs (MICS, ISM, and UWB) simultaneously. The MAC transparency has been a hot topic for the MAC designers since different bands have different characteristics in terms of data rate, number of channels in a particular frequency band, and data prioritization. A good MAC protocol should enable reliable operation on MICS, ISM, and UWB etc bands simultaneously. The main problems are related to MICS band due to FCC restrictions [23]. According to FCC, Within 5 seconds prior to initiating a communications session, circuitry associated with a medical implant programmer/control transmitter must monitor the channel or channels the MICS system devices intend to occupy for a minimum of 10 milliseconds per channel. In other words, the coordinator must perform Listen-before-talking (LBT) criteria prior to a MICS communication sessions. The implants are not allowed to select a channel and this further creates problem for emergency traffic. Since the channels are solely assigned by the coordinator, the emergency implants have to wait until the channels are assigned to them. This restriction prevents MAC designers to develop a reliable mechanism for emergency traffic. One of the solutions is to use a wakeup radio or a control channel dedicated to emergency traffic only. However, the FCC does not allow the dedication of a channel for a wakeup radio or for a control channel. Also, the use of a separate antenna for a wakeup radio is not suitable for the implants. In a nutshell, the unique characteristics of a WBAN require the design and implementation of a novel, low-power, and heterogeneous MAC protocol that should satisfy the traffic heterogeneity and correlation, MAC transparency, and reliability requirements. 4. Conclusions This article investigated the performance of an RF-linked implant at various depths inside a human (artificial) body. A potential key element in an efficient RF communication is the placement of the implanted device. In general, a medical examiner places the implant where it is clinically effective with little concern for RF propagation. In practice, it is required that the implant should operate effectively at various in-body depths and through the layers of fat, muscle, and skin. Based on our measurement results, we observed the best performance at a 3 cm depth from the body surface. However, a data link can be maintained at a depth of over 15 cm. We further studied several low-power MAC protocols for a WBAN and addressed potential issues and challenges in the MAC protocol design for in-body and on-body communication systems. Most of the existing low-power MAC protocols accommodate certain WBAN applications but are not sufficient to satisfy the stringent low-power requirements of i n-body nodes. Therefore, further study is required to propose a new low-power and reliable MAC protocol for in-body and on-body communication systems. The new protocol should satisfy the traffic heterogeneity and correlation, MAC transparency, low-power communication, and reliability requirements. References [1] Cleland JG, Swedberg K., Follath F., A Survey of the Quality of Care Among Patients with Heart Failure in Europe. Part 1: Patient Characteristics and Diagnosis The Euro Heart Failure Survey Programme, pp 24:442-463, Eur. Heart. J. 2003. [2] https://www.who.int/whosis/mort/profiles/mortwprokorrepofkorea.pdf Data visited: 3/12/2008 [3] Borger, C., et al., Health Spending Projections Through 2015: Changes on the Horizon. In Health Affairs Web Exclusive W61 February 22, 2006. [4] Yang G-Z, Body Sensor Networks, Springer, pp 117-143, 2006. [5] Electromagnetic Compatibility and Radio Spectrum Matters (ERM); Electromagnetic Compatibility (EMC); Standard for Radio Equipment and Services; Part 27; Specific Conditions For Ultra Low Power Medical Implants (ULP AMI) and Related Peripheral Devices(ULP-AMI-P), ETSI EN301 489-27, V1.1.1, ETSI, March 2003. [6] Higgins, H., Body Implant Communication Making it Possible, The Second European Conference on Antennas and Propagation, pp.1-4, 11-16 Nov. 2007 [7] Nicholas F. Timmons, William G. Scanlon, Analysis of the performance of IEEE 802.15.4 for medical sensor body area networking, IEEE SECON (2004), 2004. [8] Changle Li, Huan-Bang Li, Kohno, R., Performance Evaluation of IEEE 802.15.4 for Wireless Body Area Network (WBAN), Communications Workshops, 2009. ICC Workshops 2009. IEEE International Conference on , vol., no., pp.1-5, 14-18 June 2009. [9] Shah, R.C., Yarvis, M., Characteristics of on-body 802.15.4 networks, Wireless Mesh Networks, 2006. WiMesh 2006. 2nd IEEE Workshop on , vol., no., pp.138-139, 25-28 Sept. 2006. [10]. R. Adler et. al., Intel Mote 2: An advanced platform for demanding sensor network applications, Demo session, Sensys 2005. [11] IEEE 802.11e Std., Amendment to Part 11: Wireless LAN Medium Access Control (MAC) and Physical Layer (PHY) specifications,: Medium Access Control Quality of Services Enhancements, November 2005. [12] Dave Cavalcanti, Ruediger Schmitt and Amjad Soomro, Performance Analysis of 802.15.4 and 802.11e for Body Sensor Network Applications, 4th International Workshop on Wearable and Implantable Body Sensor Networks, BSN 2007. [13] Chao Chen, Carlos Pomalaza-Rez ,Monitoring Human Movements at Home Using Wearable Wireless Sensors, ISMICT 2009, Montreal, 24-27 February, 2009. [14] Huaming Li H Jindong Tan H , Heartbeat Driven Medium Access Control for Body Sensor Networks, Proceedings of the 1st ACM SIGMOBILE international workshop on Systems and networking support for healthcare and assisted living environments, pg 25-30, 2007. [15] Changle LI, Huan-Bang LI and Ryuji KOHNO, Reservation-Based Dynamic TDMA Protocol for Medical Body Area Networks, IEICE Trans. Commun., Vol.E92.B, No.2, pp.387-395, 2009. [16] Gengfa Fang, Eryk Dutkiewicz, BodyMAC: Energy Efficient TDMA-based MAC Protocol for Wireless Body Area Networks in IEEE ISCIT 2009, Incheon, Korea, September 28-30, 2009. [17] Sana Ullah, Riazul Islam, Ahasanun Nessa, Yingji Zhong, Kwak Kyung Sup, Performance Analysis of a Preamble Based TDMA Protocol for Wireless Body Area Network, Journal of Communications Software and Systems, Vol 4, No 3,pg 222-226, November 2008. [18] https://www.moteiv.com. Date visited: July 2008. [19] https://www.sparkfun.com/datasheets/RF/nRF2401rev1_1.pdf Date visited: 12/11/2008 [20] Bin Zhen, Huan-Bang Li, and Ryuji Kohno, IEEE body area networks and medical implant communications, Proceedings of the ICST 3rd international conference on Body area networks, Tempe, Arizona, 2008. [21] 802.15-09-0366-00-0006, A Traffic-based Secure MAC Protocol for WBAN with Bridging Function, IEEE Standards Meeting (TG6), Montreal, Canada, May 2009. [22] Sana Ullah, Xizhi An, Kyung Sup Kwak, Towards Power-Efficient MAC Protocol for In-body and On-body sensor Networks, KES AMSTA 09, LNAI 5559, pp.335-345, Uppsala, June 2009 [23] July 2009, https://www.fcc.gov/Bureaus/Wireless/Orders/1999/fcc99363.txt Appendix I We study the following protocols and analyzed their pros and cons for a WBAN. They are not explained here due space limitation problems Protocols Channels Organization and Basic Operation Advantages and Disadvantages Adaptability to WBANs/Comments WiseMAC 1 Organized randomly and operation is based on listening Scalable and adaptive to traffic load, Support mobility, low and high power consumption in low and high traffic conditions, and low delay Good for high traffic applications, not suitable for low duty cycle in-body/on-body nodes BMAC 1 Organized in slots and operation is based on schedules Flexible, high throughput, tolerable latency, and low power consumption Good for high traffic applications STEM 2 Organized randomly having two channels (control + data channel) and operation is based on wakeup schedules Suitable for events based applications Good for periodic traffic especially for low traffic applications. Suitable to handle sporadic events due to a separate control channel. But hard to handle sporadic events when the traffic load is high SMAC 1 Organized in slots and operation is based on schedules High transmission latency, loosely synchronized, low throughput Good for high traffic applications. Suitable for applications where throughput is not a primary concern such as in-body medical applications TMAC 1 Organized in slots and operation is based on schedules Queued packets are sent in a burst thus achieve better delay performance, loosely synchronized Good for high traffic applications. Early sleep problems allow the nodes to loose synchronization PMAC 1 Organized in hybrid mode and operation is based on listening Adaptation to changes might be slow, loosely synchronized, high throughput under heavy traffic Good for delay-sensitive applications DMAC 1 Organized in slots and operation is based on schedules better delay performance due to Sleep schedules, loosely synchronized, optimized for data forwarding sink On-body nodes can be prioritized according to their application requirements and a data tree can be built, where the WBAN coordinator will be a cluster node FLAMA 1 Organized in frames and operation is based on schedules Better end-to-end reliability and energy saving, smaller delays, improved energy saving, high reliability Good for low power applications. Adaptable to high traffic applications. LEACH 1 Organized in clusters and operations is based on TDMA scheme Distributed protocol, no global knowledge required, extra overhead for dynamic clustering TDMA schedules should be created by the WBAN coordinator. Cluster head should not change (depending on minimum communication energy) as in the traditional LEACH HEED 1 Organized in clusters and operations is based on TDMA scheme Good for energy efficiency, scalability, prolonged network lifetime, load balancing The WBAN coordinator acts as a cluster head. Unlike traditional HEED, the WBAN network size is often defined (by the physician) All of the above protocols are designed for a single channel. However, a MAC protocol for a WBAN should operate on multiple channels simultaneously. In the above table, we looked at each protocol and gave miscellaneous comments for a WBAN. None of the above protocols satisfy the entire WBAN MAC requirements. However, this study can allow the MAC designer to choose the best and ignore the worst from the above methods and to develop a novel protocol that contains the best of all protocols. Frequency Muscle Fat () (S.m-1) () (S.m-1) 100 66.2 0.73 31.6 12.7 0.07 92.4 400 58 0.82 43.7 11.6 0.08 108 900 56 0.97 48.2 11.3 0.11 111 Table 1. Body electrical properties [4] Table 2. A sample of ECC data collected at a 3cm implants depth. Count Time (ms) ECC Count Time (ms) ECC Count Time (ms) ECC Count Time (ms) ECC Count Time (ms) ECC 1 39.273 2 21 39.273 3 41 39.273 5 61 39.273 6 81 39.273 5 2 39.273 7 22 46.957 3 42 39.273 6 62 39.273 1 82 64.544 1 3 39.273 3 23 39.273 3 43 39.273 1 63 39.273 5 83 39.273 6 4 39.273 2 24 39.273 2 44 39.273 4 64 39.273 4 84 39.273 3 5 39.273 4 25 39.273 6 45 39.273 2 65 39.273 4 85 39.273 4 6 39.273 2 26 39.273 4 46 39.273 4 66 39.273 5 86 39.273 3 7 39.273 3 27 39.273 6 47 39.273 4 67 39.444 3 87 39.273 4 8 56.69 2 28 39.273 4 48 39.444 4 68 39.273 4 88 39.273 6 9 39.273 4 29 39.273 3 49 112.184 3 69 39.273 5 89 39.444 6 10 39.273 1 30 49.177 1 50 39.273 6 70 39.273 6 90 39.273 5 11 39.273 2 31 39.273 3 51 86.742 5 71 39.273 5 91 39.273 2 12 39.273 4 32 39.273 3 52 39.273 3 72 39.273 4 92 39.273 8 13 39.273 2 33 39.273 3 53 39.444 3 73 39.273 3 93 39.273 4 14 53.445 2 34 39.273 3 54 39.273 5 74 39.273 3 94 39.273 4 15 39.273 6 35 39.273 0 55 39.273 5 75 39.273 4 95 39.273 5 16 39.273 3 36 39.273 5 56 39.273 3 76 39.273 3 96 39.273 2 17 39.273 6 37 39.273 4 57 39.273 5 77 39.273 5 97 39.273 5 18 39.273 3 38 39.273 3 58 39.273 3 78 39.273 3 98 39.273 0 19 39.273 1 39 42.859 2 59 39.273 2 79 57.543 5 99 39.273 5 20 39.273 2 40 39.444 5 60 39.273 4 80 39.273 3 100 39.273 5 Maximum time (ms) = 112.184, Minimum time (ms) = 39.273, Average time (ms) = 41.448 Table 3. CSMA/CA VS. TDMA Protocols Performance Metric CSMA/CA TDMA Power consumption High Low Traffic level Low High Bandwidth utilisation Low Maximum Scalability Good Poor Effect of packet failure Low Latency Synchronisation Not Applicable Required Table 4. Throughput at a 0dBm Transmit Power Throughput when a Person is Standing Throughput when a Person is Sitting on an Office Chair Source Nodes Destination Nodes Destination Nodes Chest Waist Ankle Chest Waist Ankle Chest 99% 84% 99% 81% Waist 100% 50% 99% 47% Ankle 72% 76% 77% 27% Table 5. Throughput and Power (in mW) of IEEE 802.15.4 and IEEE 802.11e under AC_BE and AC_VO Sensor Nodes IEEE 802.15.4 IEEE 802.11e (AC_BE) IEEE 802.11e (AC_VO) Throughput Wave-form 100% 100% 100% Parameter 99.77% 100% 100% Power (mW) Wave-form 1.82 4.01 3.57 Parameter 0.26 2.88 2.77 Table 6. Co-existence Test Results between IEEE 802.15.4 and Microwave Oven Microwave Status Packet Success Rate Mean Std. ON 96.85% 3.22% OFF 100% 0%