The Puritans and their Search for Religious Freedom

Throughout the colonization of America, many different religions and groups found a home in the New World. One of these religions was the Puritans. More commonly known as the pilgrims, the Puritans are a group of very strict, religious persons. Puritans were English Protestants who believed the Reformation did not rid the church of Catholic influences enough (â€Å"Puritans† Robinson). The Puritans first came to America due to Mary I, who was attempting to re-establish Catholicism in England. This led to the prosecution of the Puritans and Christians. While some Puritans took their chances and stayed in England, and others went to the Continent, the more famous group ventured to the colonies. They first stopped in Holland, but found they couldn’t settle well there. So the Puritans decided to travel onto America. After their charter was approved by the English, the Puritans set sail. In 1620, The Pilgrims settled in Massachusetts(â€Å"Colonists and Immigrants: 1600-1 700†, Wepman). During their journey to the New World, the Puritans had to endure many hardships. The journey, which was three thousand miles long, was rough. One of their two ships had to turn back, losing their supplies along with it. However, their first winter in the new colony was no better. Their journey had left the Puritans ill-equipped and unprepared for the oncoming winter. Out of the first one hundred and two settlers, only half survived the first winter. Out of eighteen women, fourteen had died, leadingShow MoreRelatedThe Reformation Of The England979 Words   |  4 Pagesand began voyages in search of new land. Once England came upon the new land, they realized useful resources such as lumber, spices and other goods were in abundance. Settlements began to surface, creating several colonies that were categorized as northern, middle, and southern colonies. 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All English settlersRead MoreThe Evolution of American Self Essays870 Words   |  4 PagesAmerican Self is the common character and values of American people which evolved depending on governmental philosophy, religious belief, and economical aspiration from beginning of its formation to the present. Any of the change in the above factors would contribute to the evolution of the American Self. Over time, the American Self changed from communalism, whole hearted religious faith, and interest in material goods to individualism, self i nterests, and greed. The American Self depended on theRead MoreWe All Have the Opportunity to Achieve the American Dream Essay591 Words   |  3 PagesDictionary as A good position, chance or prospect for achievement; which is easily connected to the idea of The American Dream. After all, isnt America known as The land of opportunity;? Most people came to America, and still come for that matter, in search of a better life through hard work and dedication to their cause. In Chinamans Chance: Reflections on the American Dream; by Eric Liu, it is stated that ...it (the American Dream) does demand the opportunity to achieve progress-and values theRead MoreWinthrop s First Governor Of The Massachusetts Bay Colony1142 Words   |  5 Pagesman who became the first governor of the Massachusetts Bay Colony. John Winthrop was a visionary utopian who saw fault in the English religious society. Winthrop called England, â€Å"Morally corrupt and over burdened with people,† however; Winthrop sought new land f or his children and Christian followers. In 1630 John Winthrop began his â€Å"exodus with 900 migrants in search of a new land†. Winthrop envisioned a new colony that would reform the Christian society that he knew of in England. This Christian

Effects of marijuana Essay Example For Students

Effects of marijuana Essay Essay Question: Outline the use of marijuana and identify the acute and chronic harmful biological and psychological effects of marijuana on individuals. The use of marijuana is widespread by all classes, races, and cultures. Marijuana has been used for a multitude of purposes over thousands of years, and is still, today, is being used for many of the same purposes. (Hawks 1982) It is some of the possible outcomes of the usage of marijuana, and a brief history of marijuana that will be discussed in this paper. The outcomes associated with the use and abuse of marijuana is the major focus of this paper, and will be discussed and will be divided up in two groups. These groups include Medicinal/therapeutic users, and recreational users. Recreational users will then be divided into 2 groups; acute (experimental) users, and chronic (habitual) users. The topic of marijuana use is very broad and has an intricate effect on society as a whole, however, for the purpose of this paper, the literature review is based on a very narrow fraction of the topic of marijuana, namely, the harmful biological and psychological effects of the drug. Marijuana is a naturally occurring plant with several species. Cannabis indica and cannabis sativa are the two most common types of marijuana in the developed world. These two species can be prepared for the use of people in a number of ways. The plant may be dried and used for intoxication, or as resin can be collected from the plant by compressing the plant into a brick. Also by drying the plant and boiling it in alcohol and filtering the matter to make hash oil is a way of preparing the plant for human consumption. The potency of the marijuana substances depends on the climatic conditions, soil nutrients of the environment in which the plant is grown (Listin 1998)(Marijuana can be administered in many ways (Hawks 1982). These ways include inhaling the fumes by smoking the plant, or by eating the plant baked into biscuits. The levels of Delta-9-tetrahydrocannabinol (THC), the active chemical in marijuana consumed from the different methods of administering varies, and hence, so doe s the effect of the administered amount. THC is lipid soluble and is stored readily in fatty tissues in the body. As a consequence, traces of THC can be detected in the urine up to 2 3 months after marijuana use. The reason for the extended period of time that THC stays in the body is that unlike alcohol, which is excreted through the kidneys, THC very slowly seeps out of the fat cells. Therefore, a trace of THC in the urine of a person is not necessarily an indication of recent marijuana use (Hall, Solowij and Lemon 1994). Medical/therapeutic use of marijuana is largely concealed because of the known fact that marijuana is an illegal drug in Australia and most countries. However, history shows that marijuana has been used for medicinal purposes for over 3000 years. Medical uses of marijuana include pain management, as an antispasmoic, as an antimeric and for constipation, and epilepsy. (Mathre 1997)The recreational use of marijuana is one area where harmful biological and psychological effects occur. Recreational can be divided into the 2 above-mentioned groups; experimental and habitual. According to the National Drug Strategy (1994) experimental use of marijuana is statistically the most prevalent in Australia, with an estimate of 80% of marijuana users being experimental users. Regular users of marijuana are those who use marijuana on a weekly basis, the prevalence of regular users is 15% of users in Australia. Chronic habitual users are those users who have used marijuana on a daily basis for a num ber of years. Prevalence of habitual users is 5% of the total amount of marijuana smokers in Australia. The main focus of this paper is on the 2 last mentioned groups classified as chronic users. .u6f054b6a322624de6c0cd1966338e962 , .u6f054b6a322624de6c0cd1966338e962 .postImageUrl , .u6f054b6a322624de6c0cd1966338e962 .centered-text-area { min-height: 80px; position: relative; } .u6f054b6a322624de6c0cd1966338e962 , .u6f054b6a322624de6c0cd1966338e962:hover , .u6f054b6a322624de6c0cd1966338e962:visited , .u6f054b6a322624de6c0cd1966338e962:active { border:0!important; } .u6f054b6a322624de6c0cd1966338e962 .clearfix:after { content: ""; display: table; clear: both; } .u6f054b6a322624de6c0cd1966338e962 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6f054b6a322624de6c0cd1966338e962:active , .u6f054b6a322624de6c0cd1966338e962:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6f054b6a322624de6c0cd1966338e962 .centered-text-area { width: 100%; position: relative ; } .u6f054b6a322624de6c0cd1966338e962 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6f054b6a322624de6c0cd1966338e962 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6f054b6a322624de6c0cd1966338e962 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6f054b6a322624de6c0cd1966338e962:hover .ctaButton { background-color: #34495E!important; } .u6f054b6a322624de6c0cd1966338e962 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6f054b6a322624de6c0cd1966338e962 .u6f054b6a322624de6c0cd1966338e962-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6f054b6a322624de6c0cd1966338e962:after { content: ""; display: block; clear: both; } READ: Hume Essay SummaryThe effect of marijuana is varied from individual to individual. This is because of the variables in route of administration, the mood of the user, the environment in which marijuana is smoked, the amount smoked, the bodys ability to absorb, previous use, and the potency of the drug (U. S. Department of Health and Human Services 1995). The human body has

Butlers Chocolate Company Essay Example

Butlers Chocolate Company Paper Butlers Chocolates was established in 1932 by Mrs Bailey Butler. In 1959 the company was purchased and has been owned by Mr. Seamus Sorensen since that time. The Butlers Irish Chocolates brand was born in 1984. It was named in memory of Ms Marion Bailey Butler. Butlers Chocolates is located is Clonshaugh, Dublin 17 since 2003. It is a private manufacturing limited company. The company is the leading luxury chocolate producer in Ireland and operates from a custom built production facility in North Dublin. The starting point was, when in 1932, Mrs. Bailey-Butler began to produce a range of handmade chocolates from her house in Dublins Fitzwilliam Square. The company produces a wide range of delicious confectionery products including chocolate assortments such as truffles, fudge, toffee, chocolate bars and seasonal novelties. In November 1998 the first Butlers Chocolate Cafe opened its doors on Wicklow St, Dublin. Since then, thousands of customers have visited the shops. In addition to a relaxing cafe ambience, Butlers Chocolate Cafes also offer a top quality retail outlet. This unique combination is now very successful. It is a unique concept that has become hugely popular with tourists and locals alike. Butlers have also introduced many other innovations including: We will write a custom essay sample on Butlers Chocolate Company specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Butlers Chocolate Company specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Butlers Chocolate Company specifically for you FOR ONLY $16.38 $13.9/page Hire Writer * mail order gifts * internet marketing * club membership * discount schemes. Nowadays Butlers Chocolate Cafe has a big market. In 1998 due to new website www.butlerschocolates.com went live, fourteen Butlers Chocolate Cafes have opened, including 2 franchises in New Zealand. Retail shops have already opened up all over Ireland. The company has created a very successful concept Butlers Chocolate Cafes of which there are now 8. There is a flagship cafe at Dublin Airport and another one at Dundrum Town Centre. The most recent cafe opening has been in Oliver Plunkett Street in Cork last December. Butlers have also expanded into the U.K market and their chocolates are now widely available in most major airports throughout the UK and at Waitrose stores. From 2006 to the present day Butlers have developed new products, launching their first organic chocolate range, dark chocolate selection, 200g Chocolate cube range, Butlers Chocolate Cafe ice cream as well as Take Home Ice Cream amongst others. Also in collaboration, Butlers Chocolates launched a range of chocolates with Irish Fashion designer, Orla Kiely.1 The Cafes are a unique concept and offer the consumer the ultimate chocolate treat. This treat is delivered by way of chocolate drinks, chocolate cakes and pastries and hot beverages, including the award winning Butlers Hot Chocolate. Their Hot chocolate Sauce has won a gold medal at the London Great Taste Awards. The company has won a number of awards in recent years including the Bord Bia Brand Marketing Award and the Crest Retail Excellence Award for Butlers Chocolate Cafe, Henry Street. What make Butlers chocolates so different is the combination of the finest chocolate with fresh Irish cream, butter, eggs and secret recipes. Butlers Irish Handmade Chocolates are still located in Dublin and Mrs. Bailey-Butlers original recipes and techniques have been handed down to the present generation. They have stood the test of time, winning many top awards, in Ireland and abroad. The Irish Chocolate Company supplies three distinct markets. First one is an international duty free market which was opened in Irelands main airports such as Dublin, Shannon and Cork. In addition, duty free outlets were sourced on the ferry routes between Ireland and the UK. Also the company produces a range of gifts that have been proven very successful in international market including England, US, Russia and Dubai. It has gained a significant foothold over the last four years in the domestic market as well. The company has strived to choose stores that are match with the Butlers brand, looking for prestige, exclusivity and luxury.

How does the self-concept theory relate to a consumers decision to purchase Rogaine Essays

How does the self-concept theory relate to a consumers decision to purchase Rogaine Essays How does the self-concept theory relate to a consumers decision to purchase Rogaine Essay How does the self-concept theory relate to a consumers decision to purchase Rogaine Essay Essay Topic: Marketing Self- concept has become a popular in recent years to investigating possible relationships between how individuals perceive themselves and what behaviour they exhibit as consumer. An advantage of studying consumer behaviour using the theory of self-concept is that consumers provide descriptions of them selves as apposed to having descriptions made by outside observations. (1) People perceived that bald people as somehow different from full-haired people. Once I started losing my hair, I worry it will bring negative effect to my outward appearance. It may caused me lose the confidence and strength. I am worrying people will make fun on me because I am hair loss person. I know that a persons appearance is important, society will pay close attention to my appearance. According to research study, age 21, undergraduate female will shy away from the balding men. It notices me; others do not accept me. No one will like to be balding person. Rogaine can help me regain my confidence. I need a hair-growth drug. Rogaine is in my choice set and satisfy me if it is workable. I will buy Rogaine to test. Consumers self-perceptions can have a strong influence on their behaviour in the marketplace. For example: the way an individual perceives various products could be affected by the image he has of himself. Actual self the perception of oneself as one believes she actually is. Ideal self may be defined as the perception of oneself as one would ideally like to be. Social self the perception of one self as one believes others actually perceive him to be. The ideal social self the perception of ones image as he would like others to have of him. (2) In this case, to the balding person, there are greatly difference between actual-self and idea self. They need hair-growth drug in the idea self. Balding person likes to be full haired person, if they can. Especially women, they cant accept the fact loss hair. In conducting personal interviews with women, Dr.Roper learned that they feel compelled to do something about baldness because bald women simply cannot manage in society as men can. Rogaine has turned to difference consumer segment: women; more concern their outward appearance than men. Rogaine marketers provide ads targeting women included a toll free phone number and the offer of free information kit. In most people opinion, a beautiful woman should not have hair loss problem. I will also shy away from the balding women. Women need Rogaine to perceive as ideal self. Consumers appear to hold images of various products and these images can be viewed as symbols that communicate meaning about those who purchase them. Therefore, an area of considerable practical interest is the degree to which a consumer might actually prefer certain products or brands because she perceives their images as consistent with her view of herself, what she would like to be, or some other aspect of self concept. (3) As the consumer, I will buy the product like Rogaine I may perceive a close match with my ideal self. The theory would still predict that the consumer could have a strong preference for this brand because of the degree of congruity existing between the brand image and what she aspires to become. Also, the degree of congruence to both the actual and ideal self may join to exert a combined influence on consumers attraction toward a brand. The ideal self- concept appears to be a motivating force behind the design of advertisements. (4) Through the advertisement, balding person can know what is the result after using Rogaine. This brand is effectively linked to a full- hair model that many hair loss person might aspire to look like. The research must first identify the most important image attributes to measure and then develop semantic scales for these attributes. Consumers are must asked to reveal the dimension of their self-concept under investigation by marking the scales in order to most appropriately describe them. A second set of scales is used to measure the same consumers perceptions of brand images. If numbers are assigned to each response option on the semantic scales, it is then possible to determine the numerical distance between consumers and their brand images. (5) Discuss the core value that might motivate a consumer to try Rogaine. Rogaine is a product that is a prescription drug intended to restore hair growth. The producer produces this product according to the people who are suffering hair loss and made he/she return to full-haired people. From this article, we can know that some of those men agree a person looks better with full head of hair. This is a fact and we must accept it. The purpose to launch this product is due to today task of difference people wants because today people are facing hair loss problem and also people are concern to health and good looking due to this reason. This means Rogaine produce a prescription to the people who are suffer hair loss. This company want to solve the hair loss problem that is facing by a people. So the hair losss people can go back to his/her full-haired life. So, he/she will become more and more confidence and strength compare to his/her baldness. The producer can motivate the consumer thought Maslows Hierarchy of Motivation, and Freuds Theory of Motivation. From the Maslows Hierarchy of Motivation, it has five hierarchy needs. They are physiological needs, safety needs, social needs, esteem needs, and self-actualisation needs. The first need is Physiological needs. Physiological needs are the basic needs by individual such as food, drink, shelter, sexual satisfaction, and other physical requirement. (6) But in this case, Physiological needs are the people need for the prescription drug intended to restore hair growth. This means the people who suffer hair loss need for the prescription to treatment his/her hair. The second need is Safety needs. Safety needs are a persons needs for the security and protection from physical and emotional harm, as well as assurance that physical needs will continue to be met. (7) According to this case, safety needs for the prescription to protect his/her image and without any side effect. This means this product is very safe to use because it has not any side effect can affect peoples health. Therefore, the people can reassurance when he/she uses this product. The third need is social needs. Social needs are a persons needs for affection, belongingness, acceptance, and friendship. (8) Reference from this article, we can know that in a study analysing consumers reaction to the balding process. The study result indicated the average undergraduate female who aged 21 will shy away from the balding men. This means the man almost has a full head of hair. So, the Rogaine try to use this way to target the male consumer to attract him to purchase it new product. After they use the Rogaine, their loss hair will become a full head of hair slowly. This will cause he is easy to make friend. The fourth need is esteem needs. Esteem needs is a persons needs for internal factors such as self-respect, autonomy, and achievement, and external factors such as status, recognition, and attention. (9) Based on this article, we can say this Rogaines product can let a hair loss people become more confidence and strength. So, the people who are loss hair can become more smarter though Rogaine. The Rogaine can lead to a people change his/her attitude toward the task. So, the Rogaine is very successful in this sector. The final need is self-actualisation needs. Self-actualisation needs are a persons needs to become what he or she is capable of becoming. (10) After the esteem needs are solve the higher needs is need to solve. This is the term to settle self-actualisation needs. From this article, it tells us if a person is looks better with a full of hair. This means we can treatment our loss hair with Rogaine. Consequently, we have a full head of hair and then can perform our task with the best. This mean the loss hair can cause a person feeling of diminishing confidence and strength. So the treatment of the loss hair is very important. Beside that, the producer of the Rogaine has also use Freuds Theory of Motivational. Freud assumed that people are largely not conscious of the real psychological forces shaping their behaviour. He saw the person as growing up and repressing many urges. These urges are never eliminated or under perfect control; they emerge in dreams, in slips of the tongue, in neurotic and obsessive behaviour; or ultimately in psychoses. Thus, Freud suggests that a person does not fully understand his or her motivation. (11) If a person tries to buys the Rogaine because of he/she is facing the loss hair problem. At a deeper level, he/she buy the Rogaine may be because he/she feel his/her hair is not attractive. After use Rogaine, he/she is become more confidence and strength. At a still deeper level, he/she purchase for the Rogaine because of the Rogaine is very hot and famous. He/she can use it to satisfy his/her problem. On the other hand, Rogaines marketing team used such insights to guide development of advertising that would effectively reach the customer while staying within the FDAs strict regulatory guidelines. Initial marketing efforts targeted at doctors, nurses and pharmacists sought to introduce them to Rogaine. From using this plan can let the people become more awareness to the Rogaine. By the way, Advertising targeted at customers followers, with the objectives of informing consumers that those concerned about hair loss could contact physicians who prescribe the drug. The ads also included a toll-free phone number. This means the producer of the Rogaine want the consumers ask for more information and detail of the Rogaine. Beside that, the Rogaine marketers decided to adopt a more aggressive marketing strategy, recognizing the need for a more direct appeal to consumer. With approval, they included the Rogaine name in commercials and urged men to ask their physicians to prescribe it. From this strategy we can clearly to know that the Rogaine marketers motivate consumer try to purchase their product. They also developed a video that featured doctors giving technical information; the video also showed men who tried Rogaine with varying degrees of success. So the consumer can easy to understanding to use for the Rogaine. Under this condition, this will increase the consumer confidence to purchase the Rogaine. According to the article, Pharmacia and Upjohn also experimented with rebates. A patient could real result from TV choose between a certificate worth $10 towards a first bottle of Rogaine or $20 fro sending in the box tops from the first four emptied bottles. The marketers give the promotion to consumer and motivate consumers to buy more and more. Discuss the manner in which Rogaine marketers moved consumers though the steps in the consumer decision process. Buying Decision Process shows a stage model. The consumer passes through five stages: problem recognition, information search, evaluation of alternatives, purchases decision, and postpurchase behaviour. Clearly the buying process starts long before the actual purchase and has consequences long after the purchase. (12) At the first stage, consumers recognize that the Rogaine may solve a problem of unfulfilled desire. They need some effective drug to satisfy themselves. The consumers sense a difference between his or her actual condition and desired condition. Their needs become a drive to purchase the Rogaine. Rogaine is given a way to consumers to solve their hair loss problem. Rogaine is a hair-growth product approved by Food and Drug Administration (FDA) in US. From in-depth personal interviews, Dr. Roper learned that hair loss gave men a general feeling of diminishing confidence and strength. On the other hand, society seems to pay close attention to a persons appearance. Based on the research, it shows that a tendency among the average undergraduate female, age 21, to shy away from the balding men. I believe that some of those men will agree a person looks better with a full head of hair. Balding men recognize their problem and needs when they realize that repurchase is needed. Rogaine is their choice. Rogaine may improve their outward appearance in a manner not tried before. Under the condition, consumers hesitate to try Rogaine. The second stage, an aroused consumer will be inclined to search for more information and listing the alternatives that will solve the problem of hair loss. There are a lot of brands have the same function compared to Rogaine. Why consumer will aware the existence of Rogaine. Initial marketing efforts targeted at doctors, nurses and pharmacists sought to introduce them to Rogaine. Advertising targeted at consumers followed, with the objective of informing consumers that those concerned about hair loss could contact a physician who could prescribe the drug. The ads also included a toll-free phone number. This soft-sell approach established good consumer awareness, but it produced disappointing results, perhaps because most men needed a stronger inducement to get them to a doctors office. They are successful used such insights to guide development of advertising that would effectively reach the consumer while staying within the FDAs strict regulatory guidelines. It provides sources of information to consumers. When consumers simply becomes more receptive to information about hair grow drug, they pay attention to ads, drug purchased by friends and conversation about hair grow drug. In this condition, with the advertising the consumers will notice the Rogaine. Through gathering information, the consumer learns about competing brands and label. Consumers will make the final choice from the choice set. Therefore Rogaine must strategize to get its brand into the prospects choice set. Otherwise it loses its opportunity to sell to the customer. After second stage, Rogaine marketers decided to adopt a more aggressive marketing strategy, recognizing the need for a more direct appeal to consumers. They began targeting hair stylists and barbers by offering handling fees to shops that displayed Rogaine. With FDA approval, they included the Rogaine name in commercials and urged men to ask their physicians to prescribe it. It give assurances that the drug is effective in hair grow. Consumer will trust the product. They believe that it is safety to use and product in good quality. They also developed a video that featured doctors giving technical information; the video also showed men who tried Rogaine with varying degrees of success. Pharmacia and Upjohn created a Dermatology Division to focus on relationship marketing through coordinated ads and public relations messages. Through the video, they show the result after using the drug. It brings the good news to them. The consumers only consider few factors to buying the product: quality, safety, price and effectiveness. Consumer will chose the best one to meet their needs. Rogaine had showed the effectiveness through the video. Product also approved by FDA. Obviously, Rogaine can satisfy the customer. The company is likely to develop a set of brand beliefs. The brand beliefs make up the brand image. Rogaine try to change buyers beliefs about was competitive brands stand on different attributes. Purchase decision stage, after choosing the best alternative, a consumer is ready for the purchase act. Three considerations remain: place of purchase, terms, and availability. (13) However, two factors can intervene between the purchase intention and the purchase decision. The first factor is attitudes of others. If the intensity of the other persons negative attitude toward the consumers preferred alternative and the consumers motivation to comply with the other persons wishes. The converse is also true: a buyers preference for a brand will increase if complex when several people close to the buyer hold contradictory opinions and the buyer would like to please them all. (14) If Rogaine give the bad image to consumer then lost the opportunity to sell product. With the good public relations, product will accept by consumer easier. The company also involved in event marketing to build its database, followed by direct marketing and telemarketing. Rogaine has received FDA approval to se ll over the counter. This change will bring the new challenge to Rogaine marketers. Last stage is postpurchase behaviour. After purchasing the product, the consumer will experience some level of satisfaction or dissatisfaction. The consumer will also engage in postpurchase actions and product uses of interest to the marketer. The marketers job does not end when the product is bought but continues into the postpurchase period. (15) Pharmacia and Upjohn experimented with rebates. A patient could choose between a certificate worth $10 toward a first bottle of Rogaine or $20 for sending in the box tops from the first four emptied bottles. If the customer is satisfied with this, it may exhibit a higher probability of purchasing the product again. The satisfied customer will also tend to say good things about the brand to others. The feeling of satisfaction makes a difference in whether the customer buys the product again and talks favourably or unfavourably about the product to others. General speaking, Rogaine is successful in the advertisement. It attracts more customers to try product. Marketer said that the best advertisement is a satisfied customer.

Poetry study Essay Example | Topics and Well Written Essays - 1000 words

Poetry study - Essay Example The poem reflects the message from a lover who compares the girl he admires to a rose flower. If the flower does not expose its beauty to the people when it is still young, it will be long forgotten after it has withered down. The two poems point out to the same theme of the temporariness of life of an earth. Life on Earth is temporary and is bound to end at some point. In Ozymandias, the persona recalls having encountered a traveler from â€Å"an antique land† who narrated about a statue that was destroyed in his local country (Mikics Para. 1). The statue that had only two legs and the head that bore a face that was well sculptured to expose the moods of the statue. The emotions can still be observed even long after the sculptor and the subject had long been dead. On the pedestal of the statue was the words â€Å"My name is Ozymandias, King of Kings† and besides the lifeless statue was nothing but only â€Å"lone and level sands† (Poem Hunter). The poem appears to be a short, but rich story that is expressed in the words of a stranger. The poem signifies the pride of the kings as they call themselves â€Å"king of kings â€Å" and construct permanent works of art that last long after they are dead. Shelly seems to offer a criticism of the kings by ironically referring to their arrogance that is destroyed by the power of time. The main message is that life is not permanent and that even the pride of time is undermined by the ruinous power of time. Symbolism is one of the styles that Bysshe uses to add develop her message. One symbolic feature that the poet uses is the absence of the central body of the sculpture. Only the two concrete legs appear and a head placed beside the sculpture. The use of this image seems to refer to the loss of the king’s legacy after the ruinous time has taken past him. The implication of this is that time erodes all the aspects of a person and they fade away. The pride of the king as â€Å"king of kings † cannot outlast the works of art that they created (Brackett 190). The use of symbolism assists the poet to develop a perfect 14 lines sonnet while expressing her message within the short poem. On the other hand, Waller’s poem â€Å"Go, lovely Rose† features the words of flower bearer who intends to send with a message to a beautiful woman. Before sending the flower, he gives it a message concerning the beauty that she possesses. The flower should pass the information that she is a sweet and fair as the rose flower and that she is comparable to the same flower in all the aspects. She should come out and be desired rather than hide from the people. She should remain hidden like â€Å"In desert where no men abide† as at some point in her life she is going to wither like the flower. He says that â€Å"†¦ uncommented died† to signify the people who spent the short time they had in life and later died without ever being desired (Poetry Foundation). Waller’s message in this poem is that beauty is as temporary as life is and the only way to enjoy it is coming out to be admired by the people (Brackett 192). Symbolism is used here to compare the young girl and a flower that has a temporary beauty and will one day dry and be forgotten. The two poems point out to the same thing that life is never permanent and that people at some time are meant to leave the earth eventually. In the

Team goal and team member characteristics Essay Example | Topics and Well Written Essays - 500 words

Team goal and team member characteristics - Essay Example From a psychological and moral perspective, individualism is the concept that people should think, act and judge things autonomously following their conscience. As members of the British Triathlon team, they have an obligation to fulfill. This obligation needs team members to offer high level of individual independence and accountability and providing them with a chance to follow their initiative and desire. Individualism comes with personal responsibility. The three members of the British Triathlon team have demonstrated the art of being responsible. Personal responsibility shows ones wisdom and maturity. Having the right attitude helps in avoiding the creation of unnecessary problems in life. There are situations when difficulties happen out of one’s control. Sometimes, this is usually unavoidable but with personal responsibility, one is likely to optimistically pounce back and respond (Pritchett 33). Teamwork is evident in the British Triathlon team in that members interact freely and share their experiences about the game. They have established a productive environment, which allows team members development of interpersonal skills that fosters partnership and collaboration rather than rivalry and competition. Diversity in the British Triathlon comes into play when people from different backgrounds in terms of culture and skills are in the same working environment. Diversity will encompass gender, race, ethnicity, age, personality, and educational background. The British Triathlon team took advantage of diversity by incorporating their coach Malcolm Brown. This has enabled them to achieve cohesive in the workplace and achieve set goals. Alistair and Jonathan embraced diversity in the sense that since Malcolm Brown was introduced as a coach; they have cooperated and worked as a team in order to meet their goals. To ensure Smooth Corporation of team members, they have

Data-collection in Qualitative Research Essay Example for Free

Data-collection in Qualitative Research Essay This Chapter is about methods and techniques in data-collection during a qualitative research. We mentioned earlier that qualitative research is eclectic. That is, the choice of techniques is dependent on the needs of the research. Although this should be true for almost all social research, it is particularly so with qualitative research in that the appropriate method or techniques is often identified and adopted during the research. Qualitative research is also multi-modal. The researcher may adopt a variety of research techniques, or a combination of such, as long as they are justified by the needs. The discussion below is therefore not to identify a set of techniques unique to qualitative research, but rather, to introduce the methods and techniques most commonly used in qualitative research, and the issues related to such use. We shall introduce the methods and techniques in three broad categories: observations, interviews and study of documents. These are also the basic methods used in cultural anthropology (Bernard, 1988:62). Indeed, the discussions about qualitative research in education can be viewed as a particular case in cultural anthropology. Observations Observation usually means the researchers act to find out what people do (Bernard, 1988:62). It is different from other methods in that data occur not necessarily in response to the researchers stimulus. Observation may be obtrusive or unobtrusive. A researcher may simply sit in the corner of a school playground and observe how students behave during breaks. He may also stand by the school gate and observe how students behave at the school gate. Such cases of observation may be seen as unobtrusive. In other cases, the researchers may not apply any stimuli, but their presence per se may have some influence on the scene. The most common example in this category is classroom observation. Although the researcher may just sit quietly at the corner of a classroom, the presence of the researcher may  change the classroom climate. It is, nonetheless, still observation. Observation is a basic technique used in almost all qualitative research. Even if other methods or techniques are used, the researcher remains the most essential sensor or instrument and hence observation always counts (McCracken, 1988:18-20). For example, when interviewing is used, a qualitative researcher also takes into account the tonic or facial expressions of the informant, because they help interpret the verbal responses. Such expressions are only sensed by observation. If the interview is done in the field, then the surroundings of the interview site also provide meaningful data for the research. The surroundings can only be depicted through observation. Hence observation is indispensable in almost all occasions of qualitative research. However, the term observation may sometimes go beyond what is seen. It also pertains to what is heard, and even sometimes what is smelled. Case 4.1 provides one of such examples. Case 4.1: Classroom Observation Scheme In the IIEP project on basic education, Leung designed for the Chinese research a scheme for classroom observation. Classroom was taken as one of the environmental factors affecting students learning. The scheme was designed after Leung stayed in local schools for two days. The scheme did not confine itself to the performance of the teacher, although that was a part. The figure on the next page shows one of the six sections of the scheme. Different writers have different ways of classifying observations. Without running into juggling of definitions, we shall briefly introduce observations as participant observations and non-participant observations. More detailed classification of observations can be found in Bernard (1988), Goetz and LeCompte (1984) and Patton (1990). Participant Observation Participant observation is perhaps the most typical of qualitative research.  Some authors even use participant observation as a synonym for ethnographic research. Different writers may have slightly different definitions of participant observation. The following description by Fetterman is perhaps the most agreeable to most researchers. Participant observation is immersion in a culture. Ideally, the ethnographer lives and works in the community for six months to a year or more, learning the language and seeing patterns of behaviour over time. Long-term residence helps the researcher internalize the basic beliefs, fears, hopes and expectations of the people under study. (1989:45) Immersion of the participant can either be continuous or noncontinuous. The three classical cases we quoted in Chapter 1 all include participation in the continuous mode. Lis study of classroom sociology (Cases 3.8 and 3.9) involved one years continuous residence. In the second and third year she went to the school three days a week. She combined continuous with noncontinuous participant observations. Fetterman used noncontinuous participation when he was doing qualitative evaluation of educational programmes. Case 4.2: Noncontinuous Visits In two ethnographic studies, of dropouts and of gifted children, Fetterman visited the programmes for only a few weeks every couple of months over a three-year period. The visits were intensive. They included classroom observation, informal interviews, occasional substitute teaching,interaction with community members, and the use of various other research techniques, including long-distance phone-calls, dinner with students families, and time spent hanging out in the hallways and parking lot with students cutting classes. (Fetterman, 1989:46-7) II. Environment of the classroom 1. The classroom is on the _____ floor of the school building. 2. The classroom is near ( ) residential area ( ) factories ( ) road(s) ( ) field ( ) marketplace ( ) others _______________________________________ 3. The number of windows which provide lighting and ventilation to the classroom: ( ) satisfies the required standard ( ) is below the required standard 4. The main artificial lighting facility in the classroom is: ( ) florescent tubes total no.__________________ ( ) light bulbs total no.__________________ 5. Condition of lighting during the lesson : ( ) bright ( ) dim ( ) dark 6. Ventilation in the classroom: ( ) well ventilated ( ) stuffy ( ) suffocating 7. Quality of air in the classroom: ( ) refreshing ( ) a bit smelly ( ) stingy 8. Environments for listening: ( ) very quiet ( ) occasional noise ( ) noisy 9. Classrooms floor structure: ( ) concrete ( ) log ( ) mud ( ) carpet 10. Classrooms floor condition: ( ) clean ( ) some litter ( ) full of rubbish 11. Classrooms wall conditions: ( ) smooth clean ( ) some stains ( ) dirty damaged 12. Classrooms area: _____________m2; area/person: _____ m2. 13. Space use in classroom: ( ) looks spatial ( ) fairly crowded ( ) very crowded 14. Furniture and other article arrangements in the classroom: ( ) orderly and tidy ( ) messy 1Figure 1 Classroom Observation Scheme (Designed by Leung Yat-ming) Whytes experience in the Italian slum (Case 2) is perhaps the nearest to ideal in participant observation. He stayed in the community for two years. He experienced the life of a member of the Italian slum. In Whytes case, native membership allows the researcher the highest level of participant observation. Most researchers are denied such an opportunity, often because of constraints in time and resources, as we have discussed at length in Chapter 3. Under all sorts of constraints, at best the researcher lives as much as possible with and in the same manner as the individuals under investigation (Goetz and LeCompte, 1984: 109). In these circumstances, the researchers may not claim that they was doing ethnography, but it is legitimate to apply ethnographic approach and techniques to the study (Fetterman, 1989:47). Participant observation in its broad sense therefore tolerates different lengths of time and different degrees of depth. There is a full range of possible modes of participant observation, what Wolcott calls ethnographer sans[1] ethnography (Wolcott, 1984: 177). The most frequent case in education is that a researcher may stay in a school and become a teacher in that school. The researcher identity may or may not be disguised. The researcher may then, as a participant, observe teachers behaviours in teaching, in meetings, in conversations, and so forth. Sometimes, the researcher is readily a member of the community (say, a school) and may still carry out research as a participant observer. However, in this case, the researcher should be aware of his/her knowledge of the community and should be cautious that such knowledge would not lead to preoccupations about the school under research. In cases where the researchers have successfully gained membership (as Whyte did in the Italian  slum), the distinction between a native member and the researcher-as-participant begins to blur. This insider-outsider dialectics will be further discussed later. Nonparticipant Observation Strictly speaking, nonparticipant observation involves merely watching what is happening and recording events on the spot. In the qualitative orientation, because of the non-intervention principle, strict nonparticipant observation should involve no interaction between the observer and the observed. Goetz and LeCompte assert that in the strict sense nonparticipant observation exists only where interactions are viewed through hidden camera and recorder or through one-way mirror (1984: 143). Dabbs (1982:41), for example, used hidden camera in Atlanta at a plaza in Georgia State University, and studied an informal group that frequently gathered during the morning break. There are examples of using hidden video-cameras in school toilets to study drug problem among students, or to use unnoticed audio recording device to study student interactions. The use of audio or video recording device often invites concern in ethnical considerations. Such problems are similar to those arising in using one-way mirrors in interviews or psychological experiments. Such cases are rare in policy-related research. Another case of nonparticipant observation with ethical problem is disguised observation, or covert observation. A typical example is Humphreys (1975) study on homosexual activities. He did not participate in such activities, but offered to act as watch queen, warning his informants when someone approached the toilet. Another famous example is Van Maanens covert study of police. He became practically a police recruit. Over more than a decade, he slipped in and out of the police in various research roles (Van Maanen, 1982). Covert observations are again rare in research which is related to educational decision-making. Hidden camera or recorder and covert observation occur only exceptionally.  Most author would accept the watching of audience behaviour during a basketball game (Fetterman, 1989:47) or the watching of pedestrian behaviour over a street as acceptable examples of nonparticipant observations. Interaction between the researcher and the social community under study is often unavoidable. We have again discussed this at length in Chapter 3 under the notion of researcher intervention. If we perceive the problem of intervention as a matter of degrees, then the distinction between participant observation and nonparticipant observation begins to blur. The general principle across the board is that the researchers should minimize their interactions with the informants and focus attention unobtrusively on the stream of events (Goetz and LeCompte, 1984:143). Wolcotts study of school principal (Case 3) was perhaps the most intensive type of nonparticipant observation that one could find in the realm of education. (He also used other supplementary methods as mentioned in Case 3). He did live with the school for two years, but he did not participate as a school principal which was his subject of study. He saw his role as one of participant-as-observer (Wolcott, 1984:7). So was Lis study (Case 3.8) of classroom sociology in her first year. She did stay with the school as a teacher but she never became a student which was her subject of study. The following two years of her study, however, was not nonparticipant observation because she applied experimental measures. During the UNICEF research in Liaoning, the basic method I used was interviewing and not nonparticipant observation, but I did have, at times, nonparticipant observation when debates occurred between the local planners and the provincial planners (Case 3.7), or when planners chat among themselves about their past experience in the field. The most frequently employed nonparticipant observation which is relevant to educational decision-making is perhaps observation at meetings. Typically, the researcher attends a meeting as an observer. The researcher tries to be as unobtrusive as possible and records everything that happens during the meeting. When Wolcott did his study on the school principal, he was present at all meetings unless he was told otherwise (Wolcott, 1984:4). The following was my experience of a non-participant observation in China. Case 4.3: A Validation Seminar I realized during the UNICEF research in Liaoning (Case 4) that one essential step in the planning for basic education in China was validation. When drafting of an education plan was complete, the draft plan had to undergo scrutiny in what is known as a validation seminar. In essence, all those related to the plan, including leaders at all levels, representatives of all relevant government departments, experts from all areas are invited to discuss. Relevant documents are sent to the participants well in advance. They are then asked to comment on the plan during the validation exercise. Only validated plans are submitted to relevant machinery for legislation. The validation seminar for Liaoning was unfortunately held before the UNICEF research. I got an opportunity, however, a year after in 1988, when the Shanghai educational plan was to undergo validation. The host of the meeting agreed to send me an invitation. I attended the meeting in the name of an external expert, although I made clear to the host that my major task was not to contribute. They agreed. During the meeting, I was able to observe the roles of the various actors during the meeting. I was also able to talk to individual participants during tea breaks and meals to understand their background and their general views about educational planning. I was able to do a number of things over the two-day meeting: (a) to classify the over 40 participants into technocrats, bureaucrats, policy-makers and academics; (b) to understand the different extents in which the participants contributed to the modification of the plan; (c) the disparity in capacity among participants in terms of information and expertise; (d) the inter-relations between the different categories of actors and (e) the function of the validation exercise. In the end, I concluded that validation was a way of legitim ation, which employed both technical (expert judgement) and political (participation) means to increase the acceptability of the plan before it went for legal endorsement. The political aspect came to me as a surprise. It indicated a change in the notion of rationality among Chinese planners and policy-makers. Interviewing Interviewing is widely used in qualitative research. Compared with observation, it is more economical in time, but may achieve less in understanding the culture. The economy in time, however, makes ethnographic interviewing almost the most widely used technique in policy-related research. Interviewing is trying to understand what people think through their speech. There are different types of interviews, often classified by the degrees of control over the interview. Along this line, we shall briefly introduce three types of interviewing: informal interviewing, unstructured interviewing, semi-structured interviewing, and formally structured interviewing. We shall also briefly introduce key-informant interviewing and focus groups which are specific types of ethnographic interviewing. Qualitative research of course has no monopoly over interviewing. Interviewing is also frequently used in research of other traditions. The difference between ethnographic interviewing and interviewing in other traditions lies mainly in two areas: the interviewer-interviewee relationship and the aims of interviews. Ethnographic interviewees, or informants, are teachers rather than subjects to the researcher, they are leaders rather than followers in the interview. The major aim of the interview should not be seeking responses to specific questions, but initiating the informant to unfold data. Readers may find more detailed discussions about ethnographic interviewing in Spradley (1979) who provides perhaps the most insightful account of the subject. In-depth discussions about ethnographic interviewing can also be found in Bernard (1988), Patton (1990), Fetterman (1989) and Powney and Watts (1987). Informal Interviewing Informal interviewing entails no control. It is usually conversations that the researcher recall after staying in the field. It is different from  observation in that it is interactive. That is, the informant speaks to the researcher. By its own nature, informal interviewing is the most ethnographic in the sense that it is not responding to any formal question. It is part of the self-unfolding process.