Tuesday, May 26, 2020

Lies Youve Been Told About Term Paper on

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Friday, May 15, 2020

Jane Austen s Pride And Prejudice - 2530 Words

Just as one cannot love anyone else until they love themselves, one cannot be true to anyone else until they are true to themselves. The novel Pride and Prejudice illustrates a powerful message of being true to oneself through the powers of the author s own outlook. As an opinionated women of her time, Jane Austen voiced her views through her own writing. Even though the objective of the book was to entertain readers, Austen never failed to wittily use plot and characters to express her own stance. Her distinctive own style of writing has left future generations something to scrutinize over. In the play, â€Å"Hamlet†, Shakespeare wrote â€Å"to thine own self be true,/And it must follow, as the night the day,/Thou canst not then be false to any†¦show more content†¦The path to finding oneself relies on the on being true to oneself. Many cruise by life following societal standards without questioning oneself. This allows one to be average and normal. While many are afraid of being an outcast, some are willing to take the risks and challenge society; in Pride and Prejudice, Elizabeth and Mr. Darcy show examples of defying the standards of society to fight for their own beliefs. During the beginning of the novel, the Bingley sisters criticize Elizabeth for walking in the rain to see her sick sister, Jane. One of the sisters exclaim, â€Å" To walk three miles, or four miles, or five miles, or whatever it is, above her ankles in dirt, and alone, quite alone! † (8.10). For them as â€Å"very fine ladies† (4.11), it was considered inappropriate for a lady to walk alone in mud although it was for the sake of her sister. However, Elizabeth allowed herself to be the subject of judgments if it meant helping her family. Later in the book, she makes another decision that is frowned upon by people around her. She rejects Mr. Collins who is a cousin of her father. A sole objective for a women in the eighteenth century was to get married t o a respectable man. Elizabeth, despite a good marriage opportunity, rejects Mr. Collins. She believes that marriage without love is doomed to misery. Through Elizabeth, Austen successfully conveys feminine individuality. Austen deliberately

Wednesday, May 6, 2020

The Puritans and their Search for Religious Freedom

Throughout the colonization of America, many different religions and groups found a home in the New World. One of these religions was the Puritans. More commonly known as the pilgrims, the Puritans are a group of very strict, religious persons. Puritans were English Protestants who believed the Reformation did not rid the church of Catholic influences enough (â€Å"Puritans† Robinson). The Puritans first came to America due to Mary I, who was attempting to re-establish Catholicism in England. This led to the prosecution of the Puritans and Christians. While some Puritans took their chances and stayed in England, and others went to the Continent, the more famous group ventured to the colonies. They first stopped in Holland, but found they couldn’t settle well there. So the Puritans decided to travel onto America. After their charter was approved by the English, the Puritans set sail. In 1620, The Pilgrims settled in Massachusetts(â€Å"Colonists and Immigrants: 1600-1 700†, Wepman). During their journey to the New World, the Puritans had to endure many hardships. The journey, which was three thousand miles long, was rough. One of their two ships had to turn back, losing their supplies along with it. However, their first winter in the new colony was no better. Their journey had left the Puritans ill-equipped and unprepared for the oncoming winter. Out of the first one hundred and two settlers, only half survived the first winter. Out of eighteen women, fourteen had died, leadingShow MoreRelatedThe Reformation Of The England979 Words   |  4 Pagesand began voyages in search of new land. Once England came upon the new land, they realized useful resources such as lumber, spices and other goods were in abundance. Settlements began to surface, creating several colonies that were categorized as northern, middle, and southern colonies. The colonies were established so England to receive goods, money, power, as well as religious freedom in which led to groups such as the Puritans and Pilgrims. Life of a Puritan The Puritans were split into twoRead MoreHistory of Early North American Colonies Essay825 Words   |  4 Pagesnegative societal aspects, and the search for religious freedoms. Originally discovered by Christopher Columbus in 1492 in search for a trade route to Cathay (China), North America remained uninhabited, excluding the Native American establishments. Following this discovery, Spain –along with other European nations such as France, England, Sweden and the Netherlands– soon began the expedition to the new land with vast expectations. Driven by economic, societal, and religious purposes, the New World developedRead MoreColonial America: Founding the Dream Essay example1742 Words   |  7 Pagesexploration which held unlimited possibilities. The discovery of the New World also led to the discovery of the American Dream which became defined by the colonial Americans and generations to come as a second chance for economic opportunity and religious freedom. The first colonists to arrive in America established Jamestown, Virginia and sought new economic opportunities away from Europe. After the Spanish discovered the West Indies and the rich mines they held, young English men also sought theseRead MoreEssay about Early American Literature1044 Words   |  5 PagesEarly American Literature (1620-1820) In the first half of the 17th century the New World found two groups of people colonizing. The first group, the Puritans, had left England after years of exile due to their lack of faith in the Church of England. With the reading and understanding of the Bible almost completely laid in the hands of the preacher, the congregation was forced to believe all the words that the preacher said. This all came to an end with John CalvinRead MoreThe Impact of Puritans on the Development of America and Its Influence on Modern Society1141 Words   |  5 PagesThe Impact of Puritans on the Development of America and its influence on modern society The Puritans came to America in search of greater freedom for religious liberty. They felt unable to worship and practice their theological perspectives as long as they were under the umbrella of the Church of England. The puritans views with the Church of England began differ greatly and they felt they could no longer be under their control. The Puritans decided that they needed to break free from the ChurchRead MoreColonial New England and Religious Tolerance Essay881 Words   |  4 Pagesand Religious Tolerance Throughout the seventeen hundreds, thousands of immigrants came to the New England region, seeking refuge from European persecution. These early colonist yearned for a domicile were they could indulge in religious freedom, a heavy contrast to the strict religious persecution they experienced in their native countries. Aspirations such as these hold the initial sentence in the statement: â€Å"The New England colonies were founded upon the promise of religious freedomRead MoreEssay on GKE Task 3 Themes In US And World History A789 Words   |  4 PagesA. Colonialism in North America England’s desire for economic gain and religious freedom sparked the beginning of their interest in colonialism in America (Gouch, LeGuin, Walton, 1998). While some settlers came to America in search of gold or other riches, the Puritans that settled the Massachusetts Bay Colony came to escape religious persecution and have freedom to worship as they desired. In 1630, over a thousand Puritans arrived, being led by a lawyer named John Winthrop. All English settlersRead MoreThe Evolution of American Self Essays870 Words   |  4 PagesAmerican Self is the common character and values of American people which evolved depending on governmental philosophy, religious belief, and economical aspiration from beginning of its formation to the present. Any of the change in the above factors would contribute to the evolution of the American Self. Over time, the American Self changed from communalism, whole hearted religious faith, and interest in material goods to individualism, self i nterests, and greed. The American Self depended on theRead MoreWe All Have the Opportunity to Achieve the American Dream Essay591 Words   |  3 PagesDictionary as A good position, chance or prospect for achievement; which is easily connected to the idea of The American Dream. After all, isnt America known as The land of opportunity;? Most people came to America, and still come for that matter, in search of a better life through hard work and dedication to their cause. In Chinamans Chance: Reflections on the American Dream; by Eric Liu, it is stated that ...it (the American Dream) does demand the opportunity to achieve progress-and values theRead MoreWinthrop s First Governor Of The Massachusetts Bay Colony1142 Words   |  5 Pagesman who became the first governor of the Massachusetts Bay Colony. John Winthrop was a visionary utopian who saw fault in the English religious society. Winthrop called England, â€Å"Morally corrupt and over burdened with people,† however; Winthrop sought new land f or his children and Christian followers. In 1630 John Winthrop began his â€Å"exodus with 900 migrants in search of a new land†. Winthrop envisioned a new colony that would reform the Christian society that he knew of in England. This Christian

Tuesday, May 5, 2020

Effects of marijuana Essay Example For Students

Effects of marijuana Essay Essay Question: Outline the use of marijuana and identify the acute and chronic harmful biological and psychological effects of marijuana on individuals. The use of marijuana is widespread by all classes, races, and cultures. Marijuana has been used for a multitude of purposes over thousands of years, and is still, today, is being used for many of the same purposes. (Hawks 1982) It is some of the possible outcomes of the usage of marijuana, and a brief history of marijuana that will be discussed in this paper. The outcomes associated with the use and abuse of marijuana is the major focus of this paper, and will be discussed and will be divided up in two groups. These groups include Medicinal/therapeutic users, and recreational users. Recreational users will then be divided into 2 groups; acute (experimental) users, and chronic (habitual) users. The topic of marijuana use is very broad and has an intricate effect on society as a whole, however, for the purpose of this paper, the literature review is based on a very narrow fraction of the topic of marijuana, namely, the harmful biological and psychological effects of the drug. Marijuana is a naturally occurring plant with several species. Cannabis indica and cannabis sativa are the two most common types of marijuana in the developed world. These two species can be prepared for the use of people in a number of ways. The plant may be dried and used for intoxication, or as resin can be collected from the plant by compressing the plant into a brick. Also by drying the plant and boiling it in alcohol and filtering the matter to make hash oil is a way of preparing the plant for human consumption. The potency of the marijuana substances depends on the climatic conditions, soil nutrients of the environment in which the plant is grown (Listin 1998)(Marijuana can be administered in many ways (Hawks 1982). These ways include inhaling the fumes by smoking the plant, or by eating the plant baked into biscuits. The levels of Delta-9-tetrahydrocannabinol (THC), the active chemical in marijuana consumed from the different methods of administering varies, and hence, so doe s the effect of the administered amount. THC is lipid soluble and is stored readily in fatty tissues in the body. As a consequence, traces of THC can be detected in the urine up to 2 3 months after marijuana use. The reason for the extended period of time that THC stays in the body is that unlike alcohol, which is excreted through the kidneys, THC very slowly seeps out of the fat cells. Therefore, a trace of THC in the urine of a person is not necessarily an indication of recent marijuana use (Hall, Solowij and Lemon 1994). Medical/therapeutic use of marijuana is largely concealed because of the known fact that marijuana is an illegal drug in Australia and most countries. However, history shows that marijuana has been used for medicinal purposes for over 3000 years. Medical uses of marijuana include pain management, as an antispasmoic, as an antimeric and for constipation, and epilepsy. (Mathre 1997)The recreational use of marijuana is one area where harmful biological and psychological effects occur. Recreational can be divided into the 2 above-mentioned groups; experimental and habitual. According to the National Drug Strategy (1994) experimental use of marijuana is statistically the most prevalent in Australia, with an estimate of 80% of marijuana users being experimental users. Regular users of marijuana are those who use marijuana on a weekly basis, the prevalence of regular users is 15% of users in Australia. Chronic habitual users are those users who have used marijuana on a daily basis for a num ber of years. Prevalence of habitual users is 5% of the total amount of marijuana smokers in Australia. The main focus of this paper is on the 2 last mentioned groups classified as chronic users. .u6f054b6a322624de6c0cd1966338e962 , .u6f054b6a322624de6c0cd1966338e962 .postImageUrl , .u6f054b6a322624de6c0cd1966338e962 .centered-text-area { min-height: 80px; position: relative; } .u6f054b6a322624de6c0cd1966338e962 , .u6f054b6a322624de6c0cd1966338e962:hover , .u6f054b6a322624de6c0cd1966338e962:visited , .u6f054b6a322624de6c0cd1966338e962:active { border:0!important; } .u6f054b6a322624de6c0cd1966338e962 .clearfix:after { content: ""; display: table; clear: both; } .u6f054b6a322624de6c0cd1966338e962 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6f054b6a322624de6c0cd1966338e962:active , .u6f054b6a322624de6c0cd1966338e962:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6f054b6a322624de6c0cd1966338e962 .centered-text-area { width: 100%; position: relative ; } .u6f054b6a322624de6c0cd1966338e962 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6f054b6a322624de6c0cd1966338e962 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6f054b6a322624de6c0cd1966338e962 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6f054b6a322624de6c0cd1966338e962:hover .ctaButton { background-color: #34495E!important; } .u6f054b6a322624de6c0cd1966338e962 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6f054b6a322624de6c0cd1966338e962 .u6f054b6a322624de6c0cd1966338e962-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6f054b6a322624de6c0cd1966338e962:after { content: ""; display: block; clear: both; } READ: Hume Essay SummaryThe effect of marijuana is varied from individual to individual. This is because of the variables in route of administration, the mood of the user, the environment in which marijuana is smoked, the amount smoked, the bodys ability to absorb, previous use, and the potency of the drug (U. S. Department of Health and Human Services 1995). The human body has

Wednesday, April 15, 2020

Butlers Chocolate Company Essay Example

Butlers Chocolate Company Paper Butlers Chocolates was established in 1932 by Mrs Bailey Butler. In 1959 the company was purchased and has been owned by Mr. Seamus Sorensen since that time. The Butlers Irish Chocolates brand was born in 1984. It was named in memory of Ms Marion Bailey Butler. Butlers Chocolates is located is Clonshaugh, Dublin 17 since 2003. It is a private manufacturing limited company. The company is the leading luxury chocolate producer in Ireland and operates from a custom built production facility in North Dublin. The starting point was, when in 1932, Mrs. Bailey-Butler began to produce a range of handmade chocolates from her house in Dublins Fitzwilliam Square. The company produces a wide range of delicious confectionery products including chocolate assortments such as truffles, fudge, toffee, chocolate bars and seasonal novelties. In November 1998 the first Butlers Chocolate Cafe opened its doors on Wicklow St, Dublin. Since then, thousands of customers have visited the shops. In addition to a relaxing cafe ambience, Butlers Chocolate Cafes also offer a top quality retail outlet. This unique combination is now very successful. It is a unique concept that has become hugely popular with tourists and locals alike. Butlers have also introduced many other innovations including: We will write a custom essay sample on Butlers Chocolate Company specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Butlers Chocolate Company specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Butlers Chocolate Company specifically for you FOR ONLY $16.38 $13.9/page Hire Writer * mail order gifts * internet marketing * club membership * discount schemes. Nowadays Butlers Chocolate Cafe has a big market. In 1998 due to new website www.butlerschocolates.com went live, fourteen Butlers Chocolate Cafes have opened, including 2 franchises in New Zealand. Retail shops have already opened up all over Ireland. The company has created a very successful concept Butlers Chocolate Cafes of which there are now 8. There is a flagship cafe at Dublin Airport and another one at Dundrum Town Centre. The most recent cafe opening has been in Oliver Plunkett Street in Cork last December. Butlers have also expanded into the U.K market and their chocolates are now widely available in most major airports throughout the UK and at Waitrose stores. From 2006 to the present day Butlers have developed new products, launching their first organic chocolate range, dark chocolate selection, 200g Chocolate cube range, Butlers Chocolate Cafe ice cream as well as Take Home Ice Cream amongst others. Also in collaboration, Butlers Chocolates launched a range of chocolates with Irish Fashion designer, Orla Kiely.1 The Cafes are a unique concept and offer the consumer the ultimate chocolate treat. This treat is delivered by way of chocolate drinks, chocolate cakes and pastries and hot beverages, including the award winning Butlers Hot Chocolate. Their Hot chocolate Sauce has won a gold medal at the London Great Taste Awards. The company has won a number of awards in recent years including the Bord Bia Brand Marketing Award and the Crest Retail Excellence Award for Butlers Chocolate Cafe, Henry Street. What make Butlers chocolates so different is the combination of the finest chocolate with fresh Irish cream, butter, eggs and secret recipes. Butlers Irish Handmade Chocolates are still located in Dublin and Mrs. Bailey-Butlers original recipes and techniques have been handed down to the present generation. They have stood the test of time, winning many top awards, in Ireland and abroad. The Irish Chocolate Company supplies three distinct markets. First one is an international duty free market which was opened in Irelands main airports such as Dublin, Shannon and Cork. In addition, duty free outlets were sourced on the ferry routes between Ireland and the UK. Also the company produces a range of gifts that have been proven very successful in international market including England, US, Russia and Dubai. It has gained a significant foothold over the last four years in the domestic market as well. The company has strived to choose stores that are match with the Butlers brand, looking for prestige, exclusivity and luxury.

Thursday, March 12, 2020

How does the self-concept theory relate to a consumers decision to purchase Rogaine Essays

How does the self-concept theory relate to a consumers decision to purchase Rogaine Essays How does the self-concept theory relate to a consumers decision to purchase Rogaine Essay How does the self-concept theory relate to a consumers decision to purchase Rogaine Essay Essay Topic: Marketing Self- concept has become a popular in recent years to investigating possible relationships between how individuals perceive themselves and what behaviour they exhibit as consumer. An advantage of studying consumer behaviour using the theory of self-concept is that consumers provide descriptions of them selves as apposed to having descriptions made by outside observations. (1) People perceived that bald people as somehow different from full-haired people. Once I started losing my hair, I worry it will bring negative effect to my outward appearance. It may caused me lose the confidence and strength. I am worrying people will make fun on me because I am hair loss person. I know that a persons appearance is important, society will pay close attention to my appearance. According to research study, age 21, undergraduate female will shy away from the balding men. It notices me; others do not accept me. No one will like to be balding person. Rogaine can help me regain my confidence. I need a hair-growth drug. Rogaine is in my choice set and satisfy me if it is workable. I will buy Rogaine to test. Consumers self-perceptions can have a strong influence on their behaviour in the marketplace. For example: the way an individual perceives various products could be affected by the image he has of himself. Actual self the perception of oneself as one believes she actually is. Ideal self may be defined as the perception of oneself as one would ideally like to be. Social self the perception of one self as one believes others actually perceive him to be. The ideal social self the perception of ones image as he would like others to have of him. (2) In this case, to the balding person, there are greatly difference between actual-self and idea self. They need hair-growth drug in the idea self. Balding person likes to be full haired person, if they can. Especially women, they cant accept the fact loss hair. In conducting personal interviews with women, Dr.Roper learned that they feel compelled to do something about baldness because bald women simply cannot manage in society as men can. Rogaine has turned to difference consumer segment: women; more concern their outward appearance than men. Rogaine marketers provide ads targeting women included a toll free phone number and the offer of free information kit. In most people opinion, a beautiful woman should not have hair loss problem. I will also shy away from the balding women. Women need Rogaine to perceive as ideal self. Consumers appear to hold images of various products and these images can be viewed as symbols that communicate meaning about those who purchase them. Therefore, an area of considerable practical interest is the degree to which a consumer might actually prefer certain products or brands because she perceives their images as consistent with her view of herself, what she would like to be, or some other aspect of self concept. (3) As the consumer, I will buy the product like Rogaine I may perceive a close match with my ideal self. The theory would still predict that the consumer could have a strong preference for this brand because of the degree of congruity existing between the brand image and what she aspires to become. Also, the degree of congruence to both the actual and ideal self may join to exert a combined influence on consumers attraction toward a brand. The ideal self- concept appears to be a motivating force behind the design of advertisements. (4) Through the advertisement, balding person can know what is the result after using Rogaine. This brand is effectively linked to a full- hair model that many hair loss person might aspire to look like. The research must first identify the most important image attributes to measure and then develop semantic scales for these attributes. Consumers are must asked to reveal the dimension of their self-concept under investigation by marking the scales in order to most appropriately describe them. A second set of scales is used to measure the same consumers perceptions of brand images. If numbers are assigned to each response option on the semantic scales, it is then possible to determine the numerical distance between consumers and their brand images. (5) Discuss the core value that might motivate a consumer to try Rogaine. Rogaine is a product that is a prescription drug intended to restore hair growth. The producer produces this product according to the people who are suffering hair loss and made he/she return to full-haired people. From this article, we can know that some of those men agree a person looks better with full head of hair. This is a fact and we must accept it. The purpose to launch this product is due to today task of difference people wants because today people are facing hair loss problem and also people are concern to health and good looking due to this reason. This means Rogaine produce a prescription to the people who are suffer hair loss. This company want to solve the hair loss problem that is facing by a people. So the hair losss people can go back to his/her full-haired life. So, he/she will become more and more confidence and strength compare to his/her baldness. The producer can motivate the consumer thought Maslows Hierarchy of Motivation, and Freuds Theory of Motivation. From the Maslows Hierarchy of Motivation, it has five hierarchy needs. They are physiological needs, safety needs, social needs, esteem needs, and self-actualisation needs. The first need is Physiological needs. Physiological needs are the basic needs by individual such as food, drink, shelter, sexual satisfaction, and other physical requirement. (6) But in this case, Physiological needs are the people need for the prescription drug intended to restore hair growth. This means the people who suffer hair loss need for the prescription to treatment his/her hair. The second need is Safety needs. Safety needs are a persons needs for the security and protection from physical and emotional harm, as well as assurance that physical needs will continue to be met. (7) According to this case, safety needs for the prescription to protect his/her image and without any side effect. This means this product is very safe to use because it has not any side effect can affect peoples health. Therefore, the people can reassurance when he/she uses this product. The third need is social needs. Social needs are a persons needs for affection, belongingness, acceptance, and friendship. (8) Reference from this article, we can know that in a study analysing consumers reaction to the balding process. The study result indicated the average undergraduate female who aged 21 will shy away from the balding men. This means the man almost has a full head of hair. So, the Rogaine try to use this way to target the male consumer to attract him to purchase it new product. After they use the Rogaine, their loss hair will become a full head of hair slowly. This will cause he is easy to make friend. The fourth need is esteem needs. Esteem needs is a persons needs for internal factors such as self-respect, autonomy, and achievement, and external factors such as status, recognition, and attention. (9) Based on this article, we can say this Rogaines product can let a hair loss people become more confidence and strength. So, the people who are loss hair can become more smarter though Rogaine. The Rogaine can lead to a people change his/her attitude toward the task. So, the Rogaine is very successful in this sector. The final need is self-actualisation needs. Self-actualisation needs are a persons needs to become what he or she is capable of becoming. (10) After the esteem needs are solve the higher needs is need to solve. This is the term to settle self-actualisation needs. From this article, it tells us if a person is looks better with a full of hair. This means we can treatment our loss hair with Rogaine. Consequently, we have a full head of hair and then can perform our task with the best. This mean the loss hair can cause a person feeling of diminishing confidence and strength. So the treatment of the loss hair is very important. Beside that, the producer of the Rogaine has also use Freuds Theory of Motivational. Freud assumed that people are largely not conscious of the real psychological forces shaping their behaviour. He saw the person as growing up and repressing many urges. These urges are never eliminated or under perfect control; they emerge in dreams, in slips of the tongue, in neurotic and obsessive behaviour; or ultimately in psychoses. Thus, Freud suggests that a person does not fully understand his or her motivation. (11) If a person tries to buys the Rogaine because of he/she is facing the loss hair problem. At a deeper level, he/she buy the Rogaine may be because he/she feel his/her hair is not attractive. After use Rogaine, he/she is become more confidence and strength. At a still deeper level, he/she purchase for the Rogaine because of the Rogaine is very hot and famous. He/she can use it to satisfy his/her problem. On the other hand, Rogaines marketing team used such insights to guide development of advertising that would effectively reach the customer while staying within the FDAs strict regulatory guidelines. Initial marketing efforts targeted at doctors, nurses and pharmacists sought to introduce them to Rogaine. From using this plan can let the people become more awareness to the Rogaine. By the way, Advertising targeted at customers followers, with the objectives of informing consumers that those concerned about hair loss could contact physicians who prescribe the drug. The ads also included a toll-free phone number. This means the producer of the Rogaine want the consumers ask for more information and detail of the Rogaine. Beside that, the Rogaine marketers decided to adopt a more aggressive marketing strategy, recognizing the need for a more direct appeal to consumer. With approval, they included the Rogaine name in commercials and urged men to ask their physicians to prescribe it. From this strategy we can clearly to know that the Rogaine marketers motivate consumer try to purchase their product. They also developed a video that featured doctors giving technical information; the video also showed men who tried Rogaine with varying degrees of success. So the consumer can easy to understanding to use for the Rogaine. Under this condition, this will increase the consumer confidence to purchase the Rogaine. According to the article, Pharmacia and Upjohn also experimented with rebates. A patient could real result from TV choose between a certificate worth $10 towards a first bottle of Rogaine or $20 fro sending in the box tops from the first four emptied bottles. The marketers give the promotion to consumer and motivate consumers to buy more and more. Discuss the manner in which Rogaine marketers moved consumers though the steps in the consumer decision process. Buying Decision Process shows a stage model. The consumer passes through five stages: problem recognition, information search, evaluation of alternatives, purchases decision, and postpurchase behaviour. Clearly the buying process starts long before the actual purchase and has consequences long after the purchase. (12) At the first stage, consumers recognize that the Rogaine may solve a problem of unfulfilled desire. They need some effective drug to satisfy themselves. The consumers sense a difference between his or her actual condition and desired condition. Their needs become a drive to purchase the Rogaine. Rogaine is given a way to consumers to solve their hair loss problem. Rogaine is a hair-growth product approved by Food and Drug Administration (FDA) in US. From in-depth personal interviews, Dr. Roper learned that hair loss gave men a general feeling of diminishing confidence and strength. On the other hand, society seems to pay close attention to a persons appearance. Based on the research, it shows that a tendency among the average undergraduate female, age 21, to shy away from the balding men. I believe that some of those men will agree a person looks better with a full head of hair. Balding men recognize their problem and needs when they realize that repurchase is needed. Rogaine is their choice. Rogaine may improve their outward appearance in a manner not tried before. Under the condition, consumers hesitate to try Rogaine. The second stage, an aroused consumer will be inclined to search for more information and listing the alternatives that will solve the problem of hair loss. There are a lot of brands have the same function compared to Rogaine. Why consumer will aware the existence of Rogaine. Initial marketing efforts targeted at doctors, nurses and pharmacists sought to introduce them to Rogaine. Advertising targeted at consumers followed, with the objective of informing consumers that those concerned about hair loss could contact a physician who could prescribe the drug. The ads also included a toll-free phone number. This soft-sell approach established good consumer awareness, but it produced disappointing results, perhaps because most men needed a stronger inducement to get them to a doctors office. They are successful used such insights to guide development of advertising that would effectively reach the consumer while staying within the FDAs strict regulatory guidelines. It provides sources of information to consumers. When consumers simply becomes more receptive to information about hair grow drug, they pay attention to ads, drug purchased by friends and conversation about hair grow drug. In this condition, with the advertising the consumers will notice the Rogaine. Through gathering information, the consumer learns about competing brands and label. Consumers will make the final choice from the choice set. Therefore Rogaine must strategize to get its brand into the prospects choice set. Otherwise it loses its opportunity to sell to the customer. After second stage, Rogaine marketers decided to adopt a more aggressive marketing strategy, recognizing the need for a more direct appeal to consumers. They began targeting hair stylists and barbers by offering handling fees to shops that displayed Rogaine. With FDA approval, they included the Rogaine name in commercials and urged men to ask their physicians to prescribe it. It give assurances that the drug is effective in hair grow. Consumer will trust the product. They believe that it is safety to use and product in good quality. They also developed a video that featured doctors giving technical information; the video also showed men who tried Rogaine with varying degrees of success. Pharmacia and Upjohn created a Dermatology Division to focus on relationship marketing through coordinated ads and public relations messages. Through the video, they show the result after using the drug. It brings the good news to them. The consumers only consider few factors to buying the product: quality, safety, price and effectiveness. Consumer will chose the best one to meet their needs. Rogaine had showed the effectiveness through the video. Product also approved by FDA. Obviously, Rogaine can satisfy the customer. The company is likely to develop a set of brand beliefs. The brand beliefs make up the brand image. Rogaine try to change buyers beliefs about was competitive brands stand on different attributes. Purchase decision stage, after choosing the best alternative, a consumer is ready for the purchase act. Three considerations remain: place of purchase, terms, and availability. (13) However, two factors can intervene between the purchase intention and the purchase decision. The first factor is attitudes of others. If the intensity of the other persons negative attitude toward the consumers preferred alternative and the consumers motivation to comply with the other persons wishes. The converse is also true: a buyers preference for a brand will increase if complex when several people close to the buyer hold contradictory opinions and the buyer would like to please them all. (14) If Rogaine give the bad image to consumer then lost the opportunity to sell product. With the good public relations, product will accept by consumer easier. The company also involved in event marketing to build its database, followed by direct marketing and telemarketing. Rogaine has received FDA approval to se ll over the counter. This change will bring the new challenge to Rogaine marketers. Last stage is postpurchase behaviour. After purchasing the product, the consumer will experience some level of satisfaction or dissatisfaction. The consumer will also engage in postpurchase actions and product uses of interest to the marketer. The marketers job does not end when the product is bought but continues into the postpurchase period. (15) Pharmacia and Upjohn experimented with rebates. A patient could choose between a certificate worth $10 toward a first bottle of Rogaine or $20 for sending in the box tops from the first four emptied bottles. If the customer is satisfied with this, it may exhibit a higher probability of purchasing the product again. The satisfied customer will also tend to say good things about the brand to others. The feeling of satisfaction makes a difference in whether the customer buys the product again and talks favourably or unfavourably about the product to others. General speaking, Rogaine is successful in the advertisement. It attracts more customers to try product. Marketer said that the best advertisement is a satisfied customer.

Tuesday, February 25, 2020

Poetry study Essay Example | Topics and Well Written Essays - 1000 words

Poetry study - Essay Example The poem reflects the message from a lover who compares the girl he admires to a rose flower. If the flower does not expose its beauty to the people when it is still young, it will be long forgotten after it has withered down. The two poems point out to the same theme of the temporariness of life of an earth. Life on Earth is temporary and is bound to end at some point. In Ozymandias, the persona recalls having encountered a traveler from â€Å"an antique land† who narrated about a statue that was destroyed in his local country (Mikics Para. 1). The statue that had only two legs and the head that bore a face that was well sculptured to expose the moods of the statue. The emotions can still be observed even long after the sculptor and the subject had long been dead. On the pedestal of the statue was the words â€Å"My name is Ozymandias, King of Kings† and besides the lifeless statue was nothing but only â€Å"lone and level sands† (Poem Hunter). The poem appears to be a short, but rich story that is expressed in the words of a stranger. The poem signifies the pride of the kings as they call themselves â€Å"king of kings â€Å" and construct permanent works of art that last long after they are dead. Shelly seems to offer a criticism of the kings by ironically referring to their arrogance that is destroyed by the power of time. The main message is that life is not permanent and that even the pride of time is undermined by the ruinous power of time. Symbolism is one of the styles that Bysshe uses to add develop her message. One symbolic feature that the poet uses is the absence of the central body of the sculpture. Only the two concrete legs appear and a head placed beside the sculpture. The use of this image seems to refer to the loss of the king’s legacy after the ruinous time has taken past him. The implication of this is that time erodes all the aspects of a person and they fade away. The pride of the king as â€Å"king of kings † cannot outlast the works of art that they created (Brackett 190). The use of symbolism assists the poet to develop a perfect 14 lines sonnet while expressing her message within the short poem. On the other hand, Waller’s poem â€Å"Go, lovely Rose† features the words of flower bearer who intends to send with a message to a beautiful woman. Before sending the flower, he gives it a message concerning the beauty that she possesses. The flower should pass the information that she is a sweet and fair as the rose flower and that she is comparable to the same flower in all the aspects. She should come out and be desired rather than hide from the people. She should remain hidden like â€Å"In desert where no men abide† as at some point in her life she is going to wither like the flower. He says that â€Å"†¦ uncommented died† to signify the people who spent the short time they had in life and later died without ever being desired (Poetry Foundation). Waller’s message in this poem is that beauty is as temporary as life is and the only way to enjoy it is coming out to be admired by the people (Brackett 192). Symbolism is used here to compare the young girl and a flower that has a temporary beauty and will one day dry and be forgotten. The two poems point out to the same thing that life is never permanent and that people at some time are meant to leave the earth eventually. In the